Bio

Go-to sign: The Shaka

Sofía Giuca is a Management & Digital Business student from UTEC (based in Peru) with a strong interest in innovation, entrepreneurship, and technology. As a University Innovation Fellow, she works to bring creative and practical change to her university by empowering peers and collaborating with faculty to shape more entrepreneurial and student-centered learning experiences.

She enjoys solving complex problems through creative but pragmatic approaches, often blending design, business, and technology. With experience in both startups and corporate innovation teams, Sofía has led and supported projects that focus on understanding user needs, designing better experiences (UX), and building early product prototypes (UI). Her work spans product management, innovation programs, and student-led initiatives always with a hands-on and user-centered mindset.

her Instagram Bio:

PoliJAMorous & Genrefluid

the spoon doesn’t exist

Her Linkedin, but in Wikipedia

Sofia Giuca is a dynamic professional young contributor in innovation, entrepreneurship, and business development in her community. Over the course of her student career, she has held diverse roles in both the academic and corporate sectors, where she has demonstrated a strong commitment to sustainable solutions, technology-driven initiatives, and fostering startup ecosystems.

Graphic representation of Sofia as a Mutant

Prototyper at Mutaciones (Jun 2025 – Present)

At Mutaciones, a strategic design studio exploring future signals and behavioral shifts, Sofía follows exploratory prototyping initiatives to uncover unmet needs and design speculative solutions. If you want to read insightful and kinda really cool articles about very concerning things of our future (now) then go to Mutaciones webpage.

Harvard SEAS - UTEC Collaborative Field Program (Jan 2024 - Sept 2024)

In a collaborative effort between Harvard SEAS and UTEC, Sofia worked closely with farming communities in the Sacred Valley, Cusco. Her role focused on identifying and addressing the impact of climate change on high-altitude agricultural communities. Through a systems-thinking approach, she contributed to developing sustainable solutions to mitigate these challenges. Key areas of her involvement included teamwork, design thinking, and entrepreneurial efforts in complex, real-world environments.

Rookie of the Year

Business Innovation Intern at Banco de Crédito BCP (2023 - 2025)

As a Business Innovation Intern at the Innovation Hub (CIX) of Banco de Crédito del Perú (BCP), Sofia researched and tested new business models for digital products and banking startups focused on banking. She has contributed to market research, stakeholder management, and the monitoring of technology development indicators. Her responsibilities included ideation and the development of innovative solutions to validate opportunities for growth.

IncuvaHouse for students

Operations & Program Intern at UTEC Ventures (2023 - 2024)

During her time at UTEC Ventures, Sofia was responsible for the design, structure, and management of the Incubation (IncUVa) and Pre-incubation (PreIncUVa) Programs. Maintaining a high Net Promoter Score (NPS) and ensuring the smooth operation of these programs, which provided university students and startups with the resources and knowledge to grow their ventures. Her expertise in project planning and content development was instrumental in coordinating activities with guest speakers, including entrepreneurs and investors.

1st Place in Alicorp's Hackathon (2022)

Sofia demonstrated her problem-solving and leadership abilities by winning first place in Alicorp's Hackathon, a competition that challenged participants to devise solutions to optimize client management using data and technology. Her team worked under intense pressure for three days, developing a Minimum Viable Product (MVP) and pitching their solution to the jury. Her focus during the competition was on elevator pitches, teamwork, and business analysis.

Pitching mode on

Project Intern at Dench Consulting (2021 - 2022)

In her role at Dench Consulting, Sofia contributed to research, the development of consulting proposals, and the formulation of actionable solutions for clients with complex problems. She was responsible for monitoring project progress and helping clients achieve their business objectives through tailored strategies.

Vice-Coordinator at SpinOut UTEC (2021 - 2022)

As Vice-Coordinator of SpinOut UTEC, the first innovation and entrepreneurship community in Peru, Sofia took on leadership responsibilities, mentoring startups and overseeing the pre-incubation program. She facilitated workshops in design thinking, business model development, and pitching, helping young entrepreneurs refine their ideas and prepare for market entry.

Tech4Impact Summer School at EPFL (2021)

Sofia participated in the Tech4Impact Summer School led by EPFL, a program aimed at addressing global societal challenges through sustainable entrepreneurship. During this immersive experience, she worked alongside an international cohort to develop sustainable solutions and enhance her intercultural communication and teamwork skills.

Outside the brainstorming room...

Strong believer in balance, she begins each morning with a mindful ritual: 15 minutes of sun exposure and grounding barefoot on the earth. In @tomen.sun , she encourages others to slow down, reconnect with nature, and find joy in small, daily moments of presence.
As an INTJ-T (Architect) on the Myers-Briggs scale, Sofía blends introspective depth with strategic curiosity. She’s the kind of friend who says yes to spontaneous plans, always knows what’s going on in town (even if it’s not her town), and is ready with a backup playlist and route.
Sports are a central part of her identity. A runner since the age of 8, Sofía has completed up to 21K races and keeps a weekly Sunday running tradition with her sister and dad. She played soccer throughout high school and university, enjoys indoor bouldering, and is always up for a team-based game, especially spikeball.
She’s also a devoted board game collector. For her, board games are more than entertainment, they’re a powerful way to connect with people, ease social tension, and uncover group dynamics in a fun and creative way.
Music is one of her deepest passions. From 70s-80s classics to house and techno, Sofía is always on the lookout for emerging artists, hidden gems and underground raves. She attends live shows, shares curated playlists, collects vinyls and recently started learning how to DJ. You can explore her musical taste on her Spotify, where she mixes nostalgic sounds with electronic explorations.
And when it comes to stories, she gravitates toward dystopian, philosophical, and epic narratives. Her all-time favorites include The Matrix, Dune (both the saga and books), Interstellar, 12 Monkeys, Mad Max: Fury Road, The Book of Eli, and Divergent. Ask her for a documentary recommendation, and she’ll point you straight to Jodorowsky’s Dune, her pick for the most visionary documentary in cinema.
Favorite working space: Cafe with a table big enough to have a laptop, a plug nearby, headphones and a matcha latte.
Any backpacking destination and/or hostel experience is welcome!