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<span style="font-size:larger;"><span style="font-family:arial,helvetica,sans-serif;"><span id="docs-internal-guid-67dfef49-6239-e80d-17d2-066a87179bfd"><span style="color: rgb(51, 51, 51); background-color: transparent; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Exclusive Events:</span><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">The first idea when trying to inspire more I&E around a campus is typically to start a club focusing on this subject. While this can work in some cases it is not always the most effective approach (although success stories of this may be seen for example at [http://www.mtu.edu/news/stories/2015/march/university-innovation-fellows-promote-entrepreneurship-tech.html M]</span>[http://www.mtu.edu/news/stories/2015/march/university-innovation-fellows-promote-entrepreneurship-tech.html ichigan Tech]<span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">). You will plan and plan and have great curriculum but because this is a once a week meeting, students will put off actually going and end up not participating. To combat this, approach the situation with exclusive events. Have a key group of people work together to plan events that celebrate I&E and then either make them open to your campus or </span><span style="color: rgb(51, 51, 51); vertical-align: baseline; white-space: pre-wrap;">focus on a select group</span><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">. This stirs up more attention because then students with an interest in this topic are essentially forced to attend lest they miss a fantastic learning opportunity. An example of this sort of event is mentioned in </span><span style="color: rgb(51, 51, 51); background-color: transparent; font-weight: 700; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Ways to Showcase Innovators on Campus </span><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">detailing an awards ceremony that was created at [http://www.jewell.edu William Jewell College] to recognize those with an I&E mindset.</span></span></span></span>
<span style="font-size:larger;"><span style="font-family:arial,helvetica,sans-serif;"><span id="docs-internal-guid-67dfef49-6239-e80d-17d2-066a87179bfd"><span style="color: rgb(51, 51, 51); background-color: transparent; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Creating A Culture Shift:</span><span style="color: rgb(51, 51, 51); vertical-align: baseline; white-space: pre-wrap;">Another approach to promoting I&E is to help create a cultural shift around your campus, with imagery and media (both online and offline) that celebrate the students and faculty whose creative work, research, entrepreneurial ventures, and innovative ideas are making a difference in the community and in the world</span><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Many people don’t realize the awesome things that are going on on their campuses unless it is spelled out for them. One of the main things to keep in mind when started to raise this sort of awareness around your campus is developing a branding guide.</span><span style="color: rgb(51, 51, 51); vertical-align: baseline; white-space: pre-wrap;">This is especially important so that your efforts can be easily helped by university communications staff, admissions staff, and other stakeholders across campus who might want to help promote these students' stories.</span><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">If all of your material (posters, flyers, emails, etc…) seen by those on your campus are made by the same standards (a unified color palette, one type of font, certain spacing every time, etc…) then it makes it more legitimized. A great example of this is the [http://jewellbiz.com/category/entrepreneurship/ #thismatters] campaign started at William Jewell College. This campaign focused on showcasing students and faculty who were/are doing just really awesome things on their campus (i.e. developing an app, improving fitness for children, etc…). From these stories a group of students developed banners, printed on vinyl, that were put up all around their campus so they just became an integrated part of the college life at William Jewell. Note the basic tagline at the top that says what the student is accomplishing, then smaller it goes into why this student is doing this, says who this person is, and then #thismatters. All of the posters at William Jewell </span><span style="color:#000000;"><span style="background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">were standardized to this layout, what changed, however, were the background colors and the stories.</span></span></span></span></span><div><span style="color:#000000;"><br/></span></div><span style="color:#000000;"><u>'''<span style="font-size:larger;"><span style="font-family:arial,helvetica,sans-serif;">Ways to Showcase Innovators on Campus:</span></span>'''</u></span>
*<span style="font-sizecolor:larger#000000;"><span style="font-family:arial,helvetica,sans-serif;"></span></span><span style="font-family: arial, helvetica, sans-serif; font-size: larger;">Creating short (30 second) clips to put on YouTube to highlight and promote one’s work</span></span>**[https://www.youtube.com/watch?v=Y1cpb10LvB0 <span style="color:#000000;"><span style="font-family: arial, helvetica, sans-serif; font-size: larger;">>Example 1</span></span>]**[https://www.youtube.com/watch?v=_WPWrC03-C4 <span style="color:#000000;"><span style="font-family: arial, helvetica, sans-serif; font-size: larger;">>Example 2</span></span>]*<span style="font-familycolor: arial, helvetica, sans-serif; font-size: larger#000000;"></span><span style="font-family: arial, helvetica, sans-serif; font-size: larger;">Create a hashtag to use for Instagram and Twitter posts</span></span>**<span style="font-family: arial, helvetica, sans-serif; font-sizecolor: larger#000000;"></span><span style="font-family: arial, helvetica, sans-serif; font-size: larger;">Post frequently and keep people up to date with news regarding innovation as well as what is happening on campus</span></span>*<span style="font-family: arial, helvetica, sans-serif; font-sizecolor: larger#000000;"></span><span style="font-family: arial, helvetica, sans-serif; font-size: larger;">Recognition Awards for Groups and Individuals</span></span>**<span style="font-familycolor: arial, helvetica, sans-serif; font-size: larger#000000;"></span><span style="font-family: arial, helvetica, sans-serif; font-size: larger;">Present these awards to faculty, students, and groups at times when others are around as to generate more awareness of their innovation</span></span>*<span style="font-familycolor: arial, helvetica, sans-serif; font-size: larger#000000;"></span><span style="font-family: arial, helvetica, sans-serif; font-size: larger;">Placing posters around campus that highlight the work of innovators</span></span>**<span style="color:#000000;"><span style="font-family: arial, helvetica, sans-serif; font-size: larger;">Make sure these are posted in diverse areas on campus. This means that if a poster highlights the work of a political science student, it gets put in the math and science buildings/regions of campus, and if a chemistry student is being highlighted, the poster gets placed in the law building and the English building. This is done to encourage cross-disciplinary thinking.</span></span>
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