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<span style="font-size:larger;"><span style="font-family:arial,helvetica,sans-serif;"><span id="docs-internal-guid-67dfef49-6239-e80d-17d2-066a87179bfd"><span style="color: rgb(51, 51, 51); background-color: transparent; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Creating A Culture Shift:</span><span style="color: rgb(51, 51, 51); vertical-align: baseline; white-space: pre-wrap;">Another approach to promoting I&E is to help create a cultural shift around your campus, with imagery and media (both online and offline) that celebrate the students and faculty whose creative work, research, entrepreneurial ventures, and innovative ideas are making a difference in the community and in the world</span><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Many people don’t realize the awesome things that are going on on their campuses unless it is spelled out for them. One of the main things to keep in mind when started to raise this sort of awareness around your campus is developing a branding guide.</span><span style="color: rgb(51, 51, 51); vertical-align: baseline; white-space: pre-wrap;">This is especially important so that your efforts can be easily helped by university communications staff, admissions staff, and other stakeholders across campus who might want to help promote these students' stories.</span><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">If all of your material (posters, flyers, emails, etc…) seen by those on your campus are made by the same standards (a unified color palette, one type of font, certain spacing every time, etc…) then it makes it more legitimized. A great example of this is the [http://jewellbiz.com/category/entrepreneurship/ #thismatters] campaign started at William Jewell College. This campaign focused on showcasing students and faculty who were/are doing just really awesome things on their campus (i.e. developing an app, improving fitness for children, etc…). From these stories a group of students developed banners, printed on vinyl, that were put up all around their campus so they just became an integrated part of the college life at William Jewell. Note the basic tagline at the top that says what the student is accomplishing, then smaller it goes into why this student is doing this, says who this person is, and then #thismatters. All of the posters at William Jewell were standardized to this layout, what changed, however, were the background colors and the stories.</span></span></span></span>

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