* Students barely know about innovation hubs at TUHH or in the region
Consequently, '''University Innoavation Innovation Day (UID)''' was prototyped which is an annual innovation fair aimed at letting students experience all aspects of TUHH's innovation ecosystem. Hereby, we want to provide useful information on all steps of the entrepreneurial journey which begins with getting inspired to innovate and ends with successfully launching a company. This implies that all students and other guests are invited to join the UID, regardless of which phase of the entrepreneurial process they are in. One the one hand, UID visitors learn more about TUHH's innovation landscape by strolling around between fair-type booths. On the other hand, they are given the opportunity to actively gain insights by participating in workshops. Simultaneously, the relevant information is permanently made available on a website.
This website served as a fake door prototype. It entails the homescreen, a "TUHH innovation ecosystem" page, an "activities" page, and "exhibitors" page and a "team" pageseveral secondary pages. The "innovation ecosystem" page gives information on TUHH's landscape canvas. The "activities" page contains the schedule of the workshops which are offered at UID. Pop-Up classes give entrepreneurship beginners insights on what TUHH's innovation courses have to offer. A design competition gives more experienced students the opportunity to tackle a challenge by applying deisng design thinking. The founder speed dating gives students with a business idea the possibility to elevator pitch and find collaborators. The "exhibitors" page gives more detailed information on the innovation ecosystem stakeholders.
<gallery>
File:1 Home-2.png|TUHH Innovation Ecosystem
File:4-Exhibitors.png|UID Exhibitors
</gallery>
Testing the first prototype revealed that only giving information about TUHH's innovation system at UID is not interesting enough for the students. Instead they appreciate opportunities to learn, connect and exchange thoughts. Accordingly, most testers stated that the best part of the UID are the offered workshops. Hence, we need to focus on making the information about each part of the innovation ecosystem accessible in a more playful manner.
However, since developing different kinds of workshops and games requires a lot of effort, we want to start with the following steps:
=== Next steps<br/> ===
'''[1] Develop prototype V2:''' Develop an interactive landscape canvas graphic for the website and design workshops of different difficulty levels for every part of the landscape canvas (discover, learn, experiment, pursue, spin out). Rearrange the website according to the entrepreneurial journey.
However, since building a space requires a lot of resources, we want to start with the following steps: === Next steps<br/> === '''[12] Demand inquirySecond Test:''' Develop, send out & evaluate Conduct a questionnaire second testing session checking for students to identify needs for a virtual & physical exchange spaceassumption verification and potential demand.
'''[23] Development & testCurriculum integration:''' Develop a regular ZOOM format Approach the faculty and check for the possibility to exchange ideas & testacknowledge higher difficulty workshops as elective course with respective gain of credit points.
'''[34] Regular operationConsider online alternative:''' Offer regular ZOOM meetings; plan & gather things required for a "ambulant" creativity spaceIdeate an online version of UID, in case it cannot take place on campus due to the corona virus.
'''[45] Prototype & TestAttract collaborators:''' Start offering Find further members for the organizing team. Executing the current plan will not be possible with a "ambulant" Creativity Space on campus, e.g. Ideenschmiede Lunch Dates etcteam of four.
'''[56] Implementation:''' Raise money & build physical space funding, get date confirmation, develop detailed spatial concept, block spaces for TUHH Ideenschmiede (this is a long-term goal)workshops, etc.