* Students barely know about innovation hubs at TUHH or in the region
Consequently, '''University Innoavation Day (UID)''' was prototyped which is an annual innovation fair aimed at letting students experience all aspects of TUHH's innovation ecosystem. Hereby, we want to provide useful information on all steps of the entrepreneurial journey which begins with getting inspired to innovate and ends with successfully launching a company. This implies that all students and other guests are invited to join the UID, regardless of which phase of the entrepreneurial process they are in. One the one hand, students UID visitors learn more about TUHH's innovation landscape by strolling around between fair-type booths. On the other hand, they are given the opportunity to actively gain insights by participating in workshops. Simultaneously, the relevant information is permanently made available on a website.
This website served as a fake door prototype. It entails the homescreen, a "TUHH innovation ecosystem" page, an "activities" page, and "exhibitors" page and a "team" page. The "innovation ecosystem" page gives information on TUHH's landscape canvas. The "activities" page contains the schedule of the workshops which are offered at UID. Pop-Up classes give entrepreneurship beginners insights on what TUHH's innovation courses have to offer. A design competition gives more experienced students the opportunity to tackle a challenge by applying deisng thinking. The founder speed dating gives students with a business idea the possibility to elevator pitch and find collaborators. The "exhibitors" page gives more detailed information on the innovation ecosystem stakeholders.
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File:1 Home-2.png|TUHH Innovation Ecosystem