Faculty Champion:Takeshi kato


Name Takeshi Kato School Tohoku University Department Graduate School of Engineering Country Japan

Bio

My current responsibility at Tohoku University:

Business Incubation Program (BIP) based on GAP fund for starting up company
Entrepreneurship and Intrapreneurship education with business planning process

Vision for entrepreneurship education under “EARTH on EDGE” consortium: Cultivate talented entrepreneurs who create

New industries originated from regional characteristics and from global market-in strategy,
Vitalize local communities in order to tackle with social problems Japan faces such as population decline, aging society, prolonged economic stagnant and environmental issues

Objective of Entrepreneurship and Intrapreneurship education program: To study the qualification process by visiting potential laboratories and developing “seeds” to applying Business Incubation Program (BIP) based on GAP bund for startup companies with business planning process.

My carrier history:

A marketing professional with over 20 years of increasingly diversified experience and responsibilities encompassing, market research, needs research, product marketing, project management, business development and others, with some of the most respected foreign companies.

Achieved to start up the venture business with computer science technologies at University and contributed to start business & project in many technology applications, digital communication, image sensor, semiconductor, computer logic circuit, cloud technologies and biometric authentication.

Researched for opportunities to start up business, project and contributed business segmentation by market segmentation analysis and research of customer unmet needs.

Powerfully strategic market research activities for 50 key customers visit to make potential business segments. Contributed to lead wireless communication project as top priority.
Extensive experience in unmet needs analysis and research, effectively applying findings to specific projects with 40 customers in 8 counties for new product design.
Conduct market research to qualify customer’s unmet needs based by visiting 20-target customers and business analysis to start up business, start design of platform for Cloud solution.
Conducted market research to qualify customer’s unmet needs and solution development based on customer needs with the professor and lecturer in Computer Science at the university in Tangier, Morocco.

Achievements

Start-up business in U.S. and Morocco

Start up IT solution provider for software security management by cloud technology

Establishing new business in U.S. and new development office in Morocco with CEO.
Solution development based on customer needs with the professor and lecturer in Computer Science at the university in Tangier, Morocco.

Business development management :

Implementation for Business development, Channel management, Account management
Contribution to marketing education for process management in sales and development team.
Negotiated the contract with channel partners and managed solution training.
Successfully planned and launched software security management business.

Project management in Tangier, Morocco:

Solution positioning in competitive market, Beta site progress with customer, Project management.
Conducted market research to qualify customer’s unmet needs based on Blue Ocean strategy by visiting 20 target customers.

Agilent Technologies, (Formerly Hewlett-Packard )

Business Development Management at SOC (Silicon On Chip) Business Unit
New Product Generation Project Leader, Project Management
Product Line Marketing Manager, Japan Marketing Center

Business Development Management for Asian-Pacific Region (Taiwan, Korea, Singapore, Malaysia and China) at Consumer Wireless Semiconductor Test Division in Japan, at Boblingen in Germany and at Santa Rosa in U.S.A.

Strong business development implementation for wireless, consumer semiconductor applications.
Developed and implemented business development strategy to maximize sales goal with sales team managers in Asian region.
Successfully business visit to Taiwan Test Houses to verify forecasting and contributed to close deals.

New Product Generation Project Leader Project Management at Digital Consumer Semiconductor Test Division.

Product marketing, Market research, Market positioning and Competitive analysis for LAN/CMOS image sensor device market.
Pulled together and managed all aspects of new product generation project through to completion with project members (from research & development, application engineering, support, finance, manufacturing and procurement functions).
Conducted strategic analysis of customer needs, SWOT analysis, positioning in competitive market, vision statement for new solution and forecasting for SOC semiconductor business.
Market research with customer visit for image sensor business in Japan, Taiwan, U.S. and U.K.

Product Line Marketing Manager for Japanese Market Product Line Manager at Japan Marketing Center

Took responsibility for new product introduction and sales promotion programs for solution from US divisions
Responsibility for new product launch, market research, pricing, sales promotion with Marcom for 7 divisions in. U.S.
Powerfully strategic market research activities for 50 key customers visit to make potential business segments based on Crossing the Chasm strategy.
Strong feedback of customer requirement to U.S. division and proposed to focus on digital wireless market with top priority for firmware enhancement.
Involve R&D team in U.S. division and lead feasibility studies by beta-site with Labs to maximize customers’ satisfaction.