Fellow:Maria Jose Boza

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Name Maria Jose Boza School (Cohort) Universidad Peruana de Ciencias Aplicadas (2025 cohort) Majoring in Administration & Marketing Country Peru Email Special:EmailUser/Majoseboza

Bio

María José Boza Vásquez de Velasco holds a Bachelor’s degree in Business Administration and Marketing from Universidad Peruana de Ciencias Aplicadas (UPC), where she graduated in December 2024 with two additional minors in Strategic Marketing and Consumer Insight. During her studies, she was part of the Academic Excellence Group (GEA), received the Honor Scholarship for ranking in the top 10% of her class, and currently serves on the GEA Alumni Committee, supporting initiatives to strengthen the alumni network.

She is a Marketing Analyst at Nestlé Peru, working in the ice cream division D'Onofrio. She first joined the company as a trainee and now contributes to projects in brand management, product innovation, consumer insights, and market strategy. Alongside her corporate career, she has built a strong digital presence as a content creator, with an online community of more than 150,000 followers and 60 million views, recognized with YouTube’s Silver Play Button.

María José has also participated in international programs, including Global Marketing Trends in Mexico City (2023) and Leadership for Entrepreneurship and Social Innovation at TEC de Monterrey (2025), where she developed an educational platform designed to connect students and foster collaborative learning. She is passionate about combining personal development, mental health, and technology to create meaningful change, always seeking to inspire others and drive innovation through her work.

Achievements

Academic Achievements • Graduated Bachelor in Business Administration & Marketing – UPC (2024). • Two minors: Strategic Marketing and Consumer Insight. • Honor Scholarship – Top 10% of the faculty, throughout the entire degree. • Dean’s List recognition 2021, 2022, 2023, 2024, 2025 + 5 Stars diploma. • Active member of Academic Excellence Group (GEA) during studies; now part of the GEA Alumni Committee. • Honor Course Certificates: Competitive Strategy and Social Innovation.

Competitions & Awards • Winner – 28h Innovation Marathon (2024). • Semifinalist – 28h Innovation Marathon (2023). • Semifinalist – L’Oréal Brandstorm (2023). • Semifinalist – Global Bilingual Sales Competition, FIU (2023). • 2nd place – Miconsultor Program, Mibanco (2024). • ICTYS Art Award. • Nominated Alumna Villa Caritas Award (2019).

Digital & Creative Achievements • Built a digital community of 150,000+ followers and 60M views. • Recognized with YouTube’s Silver Play Button. • Managed social media communities with over 14M followers on Facebook.