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Before moving forward with any program or plan, you must first assess the landscape of your canvas. Although a formal program in the arts and music is not required, it is helpful to have a culture of artistic students and community members so that you are not starting from scratch. If you believe that your campus fits these characteristics, then you shoould move forward with your ideas.
===Direct Engagement in Art and Music===
The first method for engaging students in innovation through art and music is by directly involving students in innovative activities using those mediums. At Beloit, Ellery has helped revive and reenergize programs, such as a commercial art gallery and a commercial recording studio, that allow students to pair their artistic talents with their entrepreneurial attitude.
The specific design of these programs will vary from campus to campus, but some basic examples include workshops on basic business skills with artists, social media marketing workshops, or branding challenges for local nonprofits or small businesses.