Resource:How to engage peers in innovation through the arts and music

Introduction

To many people, the idea of innovation seems to be reserved for the likes of scientists and engineers, armed with their PhD's and sterile lab rooms. However, the disciplines of art and music can be just as powerful in fueling innovation on college campuses. At Beloit College in Beloit, Wisconsin, Ellery Addington-White, a UI Fellow, and his peers have harnessed the unifying forces of the arts and music to draw people in and drive their innovation movements.

Identify a Need

Before moving forward with any program or plan, you must first assess the landscape of your canvas. Although a formal program in the arts and music is not required, it is helpful to have a culture of artistic students and community members so that you are not starting from scratch. If you believe that your campus fits these characteristics, then you shoould move forward with your ideas. 

Direct Engagement in Art and Music

The first method for engaging students in innovation through art and music is by directly involving students in innovative activities using those mediums. At Beloit, Ellery has helped revive and reenergize programs, such as a commercial art gallery and a commercial recording studio, that allow students to pair their artistic talents with their entrepreneurial attitude. 

The specific design of these programs will vary from campus to campus, but some basic examples include workshops on basic business skills with artists, social media marketing workshops, or branding challenges for local nonprofits or small businesses. 

Using Art as a Bridge to Innovation

Art and music can also be used to draw people in to existing innovative initiatives. Ellery, from Beloit College, suggests developing partnerships with local and campus artists in which the artists supply art or music for an innovation event in exchange for exposure. These performances or art exhibitions will target new demographics that might not otherwise come to your hackathon or start-up competiton, thereby increasing awareness of your own initaitives and bringing in valuable new perspectives. 

Keys to Success

1. Raising awareness – At Beloit, Ellery petitioned to have all new students brought through their entrepreneurship center tour, which proved to be successful in drawing in new people. For any movement, getting the word out and telling your story is critical
2. Core group of committed students – Although drawing in a broad array of partciipants is key to any event or movement, a core group of commited students is necessary for success. These students should be united in one common goal or vision and should be passionate about success
3. Community partners – Developing community partners who are willing to commit both financial and human capital is another key to success. These partners could contribute underwriting for your events, their expertise for workshops or events, or use their public position to further your cause