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Lingnan University is new to the idea of Innovation and Entrepreneurship (I&E). Lingnan Entrepreneurship Initiative (LEI) is a platform newly established in Lingnan University which aimed to empower entrepreneurs, innovators, and inventors to take action for inclusive growth. However, students and faculty members may not pay attention to this platform which may not be able to enrich the I&E ecosystem in the university. A 5-year campaign can be launched to improve the I&E ecosystem, including promotion and students activities. Promotion has to be made to raise people awareness on I&E in Lingnan University, as well as enhancing students' creativity and ideas for starting own business by organising different activities.
== Promotion and Student Activities 2019/20 ==
== Promotion ==
==== Lingnan University Information Day for Undergraduate Admission 2019 ====
<span style="font-size:small;">As an annual event to be held in Lingnan University, Information Day serves as a promotion purpose to promote "Why Lingnan?" to the visitors, especially to those soon-to-graduate high school students. On the Information Day, each department and office will set up different booths with the purposes of programme introduction, briefing and consultation services, campus tour, booth and exhibition showcase, test and game activities etc. Given the opportunity to set up a booth by our faculty champion, we aim to seize the chance to promote the concept of "Innovation and Entrepreneurship" to visitors and students.</span>
<span style="font-size:small;">Person in charge: Claire, THUM Qiao Hui</span>
== Student Activities ==
==== New World Development Company Limited - Design Thinking Booth ====
<p dir="ltr" style="line-height:1.38;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:small;"><span id="docs-internal-guid-f422ec57-7fff-929f-bdbe-53356c977abf"><span style="font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">In collaboration with New World Development Company Limited, a Design Thinking Booth will be set up off campus, aiming to spread the idea of innovation and entrepreneurship (I&E) to the public. Through game booths, product showcases, leaflets and souvenirs distribution, we expected the public to better understand how I&E is feasible and may affect their life, thus changing some common misconceptions the public may have towards I&E. </span></span></span></p><p dir="ltr" style="line-height:1.38;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:small;"><span id="docs-internal-guid-f422ec57-7fff-929f-bdbe-53356c977abf"><span style="font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Person in charge: Iris, FUNG Kwan Ting</span></span></span></p>
==== Together We Sign - a year-long Hong Kong Sign Language promotion on Instagram ====
<p dir="ltr" style="line-height:1.38;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:small;"><span id="docs-internal-guid-f422ec57-7fff-929f-bdbe-53356c977abf"><span style="font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Regarding the social stereotype and inadequate understanding of the deaf, </span><span style="font-family: Arial; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Together We Sign</span><span style="font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">aimed to encourage fellow students to enjoy the interesting part of learning simple sign language. Since social media is accessible to reach a massive number of audience, posting a year-long weekly IG tutorial videos and involving interaction regularly with fellow students are the main focuses in the first year. </span></span></span></p><p dir="ltr" style="line-height:1.38;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:small;"><span id="docs-internal-guid-f422ec57-7fff-929f-bdbe-53356c977abf"><span style="font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Person in charge: Kelia, HO Tsang</span></span></span></p>
==== Redefine - Experiential Workshop ====
<p style="text-align: justify;"><small><span style="font-size:small;"><span id="docs-internal-guid-f422ec57-7fff-929f-bdbe-53356c977abf"><span style="font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Students in Lingnan University often think of startups, science or new technologies when they heard of innovation and entrepreneurship (I&E). However, I&E do not have to be big projects or fancy ideas. In this workshop, we are going to share how University Innovation Fellows interpret the concept of I&E into a way of mindset. To further illustrate how I&E can be something that is small and relevant to daily lives, we will include a short session with a DIY solar panel power bank in the workshop.</span></span></span></small></p><p style="text-align: justify;"><small><span style="font-size:small;"><span><span style="font-family: Arial; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Person in charge: Lucas, LOKE Wei Xiang</span></span></span></small></p><div><br/></div>
== Promotion and Student Activities 2018/19 ==
== Promotion ==
<p style="text-align: justify;"><span style="font-size:small;">Social media plays a crucial role in student's life. They spend a lot of time on social media, paying attention on those platforms. We think it could be a effective way to </span><span style="font-size: small;">communicate with students and reach out to them instead of the more traditional way of engaging students. And as a result, it could help promoting activities organised by University. Starting a social media account could create a more easy-going image. Besides the platform could act as be the center of information about I&E in lingnan. So students can save the time searching for different opportunites on doing something more useful.</span></p>
==== <span style="font-size:larger;">[[File:Social Media Promotion.png]]</span><br/> ====
== <br/> ==
== Student Activities ==
<p style="text-align: justify;">Lingnan University puts emphasis in strengthening the bonding between current undergraduate students and Lingnan alumni. Aiming at raising the awareness in Innovation and Entrepreneurship in Lingan community, a mentorship program could be launched for undergraduate students from all disciplines. Some Lingnan alumni in entrepreneurial sector and other successful start-up founders are invited to be mentors for Lingnan students. This program serves as a platform for both parties to share their creative thoughts. Not only mentees can seek advice from I&E perspective from their mentors, but mentors also can share their personal experience in launching a creative business to their mentees. A series of interactive activities will be arranged for both mentors and mentees to establish a close relationship and get a deep understanding towards innovative entrepreneurship. These help students who are potentially interested in establishing start-up company to acquire first-hand information and help stimulate students’ creative mindsets. The I&E ambience in Lingnan could be greatly enhanced.<br/><br/>[[File:Mentorship program.png]]</p>
==== I&E Study Tour ====
<p style="text-align: justify;">Lingnan University provides many outgoing opportunities for students like exchange programme or overseas internship programme. In order to attract more students raising awareness on I&E issue, I&E study tours can be organized to allow students borden their horizons and build more ideas of entrepreneurship. UIF programme can be one of them. Trips to Asia countries like Korea or Mainland China, which developed many wonderful creative industries and start-up companies, can also be organized. Students may be able to visit different start-up companies and have different brainstorming sessions to develop more ideas on entrepreneurship. Students are required to come up ideas and do reflection at the end of the tour <span style="display: inline !important; float: none; background-color: transparent; color: rgb(34, 34, 34); font-family: Arial,Verdana,sans-serif; font-size: 12px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; display: inline !important;">illustrate their ideas and what they have learnt throughout the tour. </span>The university may provide subsidies so that students do not have to worry about financial ability before having these wonderful experiences.</p><p style="text-align: justify;"></p><p style="text-align: justify;"></p>
== Related Links ==
'''Lingnan Fellows'''
* [[Dickson Cheng|Dickson CHENG]] * [[Karie CHAN|Karie CHAN]] * [[Rainbow Lok|Rainbow LOK]] * [[Max Wong|Max WONG]]
<br/>[[Lingnan University|Lingnan University Wiki]]
