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<span style="color:#696969;"><span style="font-family:verdana,geneva,sans-serif;"><span style="font-size:small;"><span style="-webkit-font-kerning: none;">[[BJORN|BJØRN]]</span></span></span></span><span style="color:#696969;"><span style="font-family:verdana,geneva,sans-serif;"><span style="font-size:small;"><span style="-webkit-font-kerning: none;">is the first Uruguayan watch design brand in the international market. The project suported by Initum was founded by </span><span style="font-kerning: none">Alejandro González and Jerónimo Acosta, former students of the Business and Economis School of the UM </span><span style="-webkit-font-kerning: none;">in response to the high prices of the watch industry, especially focusing on the fact that millennials do not have large revenues for this type of luxury.In March 2017, BJØRN launched its first product through Kickstarter, managing to pre-sell almost US $ 20,000 in 22 different countries.</span></span></span></span>
<span style="color:#696969;"><span style="font-family:verdana,geneva,sans-serif;"><span style="font-size:small;"><span style="font-kerning: none">Their products differ from their competition in large part by their price, but what stands out most is that each watch comes with 2 easily interchangeable meshes, so that its users can use the same watch several times and with multiple outfits, thus having several watches in one. In addition, BJØRN is the first watch brand in the local market to offer a lifetime warranty on all its watches and donates 10% of its revenue to local social projects.</span></span></span></span></div>
<div><span style="font-kerning: none">[[File:Bjorn.png]] </span></div>
== Faculty Innovation and Entrepreneurship ==