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The problem today is that ''qualified college graduates crave hands-on business experience'' to learn how to start a business. Meanwhile, ''start-up companies struggle to hire due to lack of resources'' since they have yet to establish their brand. '''Venture for America bridges this gap; the organization gives companies access to high quality, motivated young workers.'''
Overall, the goal is to funnel top young people into American startups, socialize them and provide future structures and role models for others. Venture fo for America wishes to rebrand entrepreneurship as the most prestigious professional aspiration, as evident in one of their mottos:'''"Smart people should build things." '''
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