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<span style="font-family:times new roman,times,serif;"><span style="font-size:large;">The [https://en.wikipedia.org/wiki/AdSense AdSense] and [https://en.wikipedia.org/wiki/AdWords AdWords] APIs, based on the [https://en.wikipedia.org/wiki/SOAP SOAP] data exchange standard, allow developers to integrate their own applications with these Google services. The AdSense API allows owners of websites and [https://en.wikipedia.org/wiki/Blog blogs] to manage AdSense sign-up, content and reporting, while the AdWords API gives AdWords customers programmatic access to their AdWords accounts and campaigns.</span></span>
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