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== BACKGROUND ==
<span style="font-size:larger;">Macy Tush is a student at William Jewell College in Kansas City. University Innovation Fellows have been working to improve her campus for four years, and Macy has been a part of the program for two years. She and the other fellows on campus worked individually and together to encourage entrepreuneurship and innovation. One fellow, Alex, wanted to focus on determining a system to quantify happiness on campus, and then finding ways to improve it. Alex and a few other fellows were close to graduating, so they decided to work as a team to create a lasting impact before they left.</span>
<span style="font-size:larger;">Alex created a survey that asked users to rank factors that affect one's happiness, such as freedom and autonomy, and used these results to quantify an individual's happiness. While no legitamite conclusions could be drawn from just this survey, the fellows saw a pattern. Happiness increased in individuals who felt safer, felt they had more control over their decisions and who had the opportunity to meet new people. Macy also felt there was significant disunity on campus, specifically between faculty and students, and realized that this is also a cause for dissatisfaction on campus. So the fellows got to work.</span>
== HOW ==
<span id="docs-internal-guid-685123a0-6f23-f0b7-2c90-d98364bbd8c4"><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Macy and her cohort had settled on a simple realization that a happier campus would lead to more creativity and better innovation.[[File:HOW.jpg|thumb|HOW.jpg]] To this end, Macy decided to host events intended to increase the morale on campus, more specifically pop-up classes, makeathons, and town halls/open forums.</span></span>
<span id="docs-internal-guid-685123a0-6f23-f0b7-2c90-d98364bbd8c4"><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Initially, marketing for these events was executed in a traditional manor. Macy created events on facebook, printed off flyers, and added onto the events calendars through the school. Unfortunately, despite the great intentions and admirable effort, turnout was minimal. What the UIF cohort would come to realize is that events become tremendously more attractive to participants if they are marketed as mysterious and exclusive, making them stand out amongst an already crowded campus listing.</span></span>