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= '''<span id="docs-internal-guid-685123a0-6f28-9dd5-1fb7-84a3f9bc8a57"><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">WHY IT WORKED</span></span>''' =
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<br/><span id="docs-internal-guid-685123a0-6f27-3fd2-fe69-9687927d6dd8"><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">So now, what once was an open forum event at a local bar is now a mysterious meet-up that requires a card to get into and is supposed to be kept secret. Turnout was almost 100% and the event lasted 2 additional hours because the dialogue was so vibrant. Macy’s plan was a resounding success.</span></span>
<span style="font-family:arial,helvetica,sans-serif;"><span id="docs-internal-guid-685123a0-6f28-9dd5-1fb7-84a3f9bc8a57"><span style="font-size: 14.6667px; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">From Macy’s experience, having a campus filled with happy students cultivates creativity because more students will be willing to take advantage of on-campus resources. When students utilize those resources, they are giving themselves the opportunity to be creative and innovative with their ideas. Consider these 3 points when initiating happiness on your campus:</span></span></span>
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