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Sample text<span id="docs-internal-guid-685123a0-6f23-f0b7-2c90-d98364bbd8c4"><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Macy and her cohort had settled on a simple realization that a happier campus would lead to more creativity and better innovation. To this end, Macy decided to host events intended to increase the morale on campus, more specifically pop-up classes, makeathons, and town halls/open forums.</span></span>
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== Section 1 =HOW =
<br/><span id="docs-internal-guid-685123a0-6f23-f0b7-2c90-d98364bbd8c4"><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Initially, marketing for these events was executed in a traditional manor. Macy created events on facebook, printed off flyers, and added onto the events calendars through the school. Unfortunately, despite the great intentions and admirable effort, turnout was minimal. What the UIF cohort would come to realize is that events become tremendously more attractive to participants if they are marketed as mysterious and exclusive, making them stand out amongst an already crowded campus listing.</span></span>
<span style="background-color: transparent; color: rgb(0, 0, 0); font-family: Arial; font-size: 14.6667px; white-space: pre-wrap;">Macy and her team dug deep and decided to promote their next event through business cards. They ordered simple cards with an “X” on one side and the time and location on the other professionally printed. Nothing else. No group name. No additional information. Members of the UIF team would personally hand these out to classmates while simply adding “Don’t tell anyone”.</span>
<br/><span id="docs-internal-guid-685123a0-6f27-3fd2-fe69-9687927d6dd8"><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">So now, what once was an open forum event at a local bar is now a mysterious meet-up that requires a card to get into and is supposed to be kept secret. Turnout was almost 100% and the event lasted 2 additional hours because the dialogue was so vibrant. Macy’s plan was a resounding success.</span></span>
== Section 2 ==
