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<span style="font-size:mediumlarger;"><span style="font-family:arial,helvetica,sans-serif;"><span styleid="color:#000000;docs-internal-guid-67dfef49-6239-e80d-17d2-066a87179bfd"><span style="color: rgb(51, 51, 51); background-color: transparent; font-weight: 700; whitetext-spacedecoration: pre-wrapunderline; textvertical-decorationalign: underlinebaseline; linewhite-heightspace: 1.7999999999999998pre-wrap;">How to Generate Excitement for Innovation and Entrepreneurship: Branding</span></span></span></span>

<span style="font-size:mediumlarger;"><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#000000;"><span id="docs-internal-guid-67dfef49-5d2a6239-45ade80d-b86217d2-d074f9a67e0b066a87179bfd"><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Generating excitement about innovation and entrepreneurship (I and &E) can be a rather difficult task at most schools. There are two key approaches that have been shown to attract the most attention: rather exclusive events and/or creating a culture shift.</span></span></span></span></span>

<span style="font-size:mediumlarger;"><span style="font-family:arial,helvetica,sans-serif;"><span styleid="color:#000000;docs-internal-guid-67dfef49-6239-e80d-17d2-066a87179bfd"><span><span><span style="color: rgb(51, 51, 51); background-color: transparent; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Exclusive Events:</span><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">The first idea when trying to inspire more i and e I&E around a campus is typically to start a club focusing on this subject. However, While this simply does can work in some cases it is not workalways the most effective approach (although success stories of this may be seen for example at [http://www.mtu.edu/news/stories/2015/march/university-innovation-fellows-promote-entrepreneurship-tech.html M]</span>[http://www.mtu.edu/news/stories/2015/march/university-innovation-fellows-promote-entrepreneurship-tech.html ichigan Tech]<span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">). You will plan and plan and have great curriculum but because this is a once a week meeting, students will put off actually going and end up not participating. To combat this, approach the situation with exclusive events. Have a key group of people work together to plan events that celebrate i and e I&E and then either make them open to your campus or only invite </span><span style="color: rgb(51, 51, 51); vertical-align: baseline; white-space: pre-wrap;">focus on a selective select group of people</span><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">. This stirs up more attention because then students with an interest in this topic are essentially forced to attend lest they miss a fantastic learning opportunity. An example of this sort of event is mentioned in</span><spanstyle="color: rgb(51, 51, 51); background-color: transparent; font-weight: 700; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"><u>'''Success Stories'''</u> detailing an awards ceremony that was created at [http://jewell.edu William Jewell College]&nbsp;</span><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">detailing an awards ceremony that was created at [http://www.jewell.edu William Jewell College] to recognize those with an i and e I&E mindset.</span></span></span></span></span></span>

<span style="font-size:mediumlarger;"><span style="font-family:arial,helvetica,sans-serif;"><span id="docs-internal-guid-67dfef49-6239-e80d-17d2-066a87179bfd"><span style="color:#000000rgb(51, 51, 51); background-color: transparent; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"><span><span><u>Creating A Culture Shift:</uspan> The other <span style="color: rgb(51, 51, 51); vertical-align: baseline; white-space: pre-wrap;">Another approach to promoting I&E is to work towards creating help create a cultural shift around your campus by essentially bombarding , with imagery and media (both online and offline) that celebrate the students and faculty with i whose creative work, research, entrepreneurial ventures, and innovative ideas are making a difference in the community and ein the world</span><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">. </span><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Many people don’t realize the awesome things that are going on on their campuses unless it is spelled out for them. One of the main things to keep in mind when started to raise this sort of awareness around your campus is developing a branding guide. </span><span style="color: rgb(51, 51, 51); vertical-align: baseline; white-space: pre-wrap;">This is especially important so that your efforts can be easily helped by university communications staff, admissions staff, and other stakeholders across campus who might want to help promote these students' stories.</span><span style="color: rgb(51, 51, 51); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">If all of your material (posters, flyers, emails, etc…) seen by those on your campus are made by the same standards (one a unified color palette, one type of font, certain spacing every time, etc…) then it is much easier for people to legitimize these medias around campusmakes it more legitimized. A great example of this is the [http://jewellbiz.com/category/entrepreneurship/ #thismatters]&nbsp;<span style="vertical-align: baseline; white-space: pre-wrap;">campaign started at William Jewell College. This campaign focused on showcasing students and faculty who were/are doing just really awesome things on their campus (i.e. developing an app, improving fitness for children, etc…). From these stories a group of students developed banners, printed on vinyl, that were put up all around their campus so they just became an integrated part of the college life at William Jewell. Below you will find a picture of an example of this. Note the basic tagline at the top that says what the student is accomplishing, then smaller it goes into why this student is doing this, says who this person is, and then #thismatters. All of the posters at William Jewell were standardized to this layout, what changed, however, were the background colors and the stories.</span></span></span></span></span></span>

<span style="font-size:larger;"><span style="font-family:arial,helvetica,sans-serif;">[https://youtu.be/_WPWrC03-C4[1]]&nbsp;</span></span><span style="font-size:medium;"><span style="font-family:arial,helvetica,sans-serif;"><span style="color:#000000;"><span id="docs-internal-guid-67dfef49-5d30-b565-5e69-9da28fdec75d"><span style="vertical-align: baseline; white-space: pre-wrap;">There are many ways to showcase the success of innovators on campus. The first step is to find innovators who are doing cool things on campus. &nbsp;One way to do this is to ask faculty and students to nominate people who they know are doing innovative things both in and outside of the classroom. One such method is by creating short (30 second) clips to put on YouTube that highlight the work of said innovators. Create a hashtag to use for Instagram and Twitter posts promoting the innovation and works of innovators on campus. Another method would be to create posters to put around campus, being sure to place them in diverse areas. This means that if a poster highlights the work of a political science student, it gets put in the math and science buildings/regions of campus, and if a chemistry student is being highlighted, the poster gets placed in the law building and the English building. Another way to highlight innovators on campus is with recognition awards for groups and for individuals.</span></span></span></span></span>