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<span style="font-family: Arial; font-size: 14px; font-weight: 700; white-space: pre-wrap; text-decoration: underline; line-height: 1.7999999999999998;">How to Generate Excitement for Innovation and Entrepreneurship: Branding- Arielle</span>
<span id="docs-internal-guid-67dfef49-5d2a-45ad-b862-d074f9a67e0b"><span style="font-size: 14px; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Generating excitement about innovation and entrepreneurship (I and E) can be a rather difficult task at most schools. There are two key approaches that have been shown to attract the most attention: rather exclusive events and/or creating a culture shift.</span></span>