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*This statement should be no longer than 3-4 sentences and should be attention-grabbing.  It should establish your passion, identify your goals, and present a direction for your club.  Much like starting a company, your club must have these components on which to build a foundation.
 ''The What I.F.? club (I.F. stands for Innovation Fellows) was created to further design thinking and lean start-up techniques through workshops, speakers, and projects that promote innovation and entrepreneurial thinking.  This club is located on the University of Georgia’s main campus in Athens, GA, and is entirely student-driven.''
<span style="font-size:larger;">'''Need and Goal'''</span>
*Ask yourself: What do you hope to gain from this experience?&nbsp; What do you hope your audience gains from this experience?
&nbsp;''Gregory Wilson, the founder of the What I.F.? club, saw a need for innovation and entrepreneurial enrichment upon evaluation of the UGA campus by way of the UIF Landscape Analysis.&nbsp; Gregory found that other campus organizations were too focused on entrepreneurship or not facilitated across disciplines- a characteristic of innovation that cannot be denied.&nbsp; Research has shown that diversity breeds innovation.''
''&nbsp;Gregory assessed the interest of students after standing as a guest lecturer to a freshman mechanical engineering class.&nbsp; He believed that he could get engineers excited about design thinking through inter-disciplinary groups.''
<span style="font-size:larger;">'''Topic'''</span>
*Ask yourself:&nbsp; Is this club meant to foster a specific area or skill between like-minded individuals?&nbsp; Or is it meant to bring together diverse groups of individuals for a greater cause?
&nbsp;''What is unique about the What I.F.? club is that it is not department or discipline specific.&nbsp; As can be seen by the logo, a variety of disciplines are involved, including but not limited to engineering, journalism, law, science, education, arts, and business.''
''&nbsp;Currently, the location of bi-weekly meetings is the campus engineering auditorium because of ease of access.&nbsp; However, steps are being taken to offer a more central meeting location to further promote the idea of inter-disciplinary work.&nbsp; A potential site for future meetings that is being considered is the campus student center.''
<span style="font-size:larger;">'''Academic Permission'''</span>
*Seek out other organization leaders and ask questions
''&nbsp;Before starting a student organization, the Center for Student Organizations is the location where all regulations and requirements can be attended to at mandatory meetings.&nbsp; Because What I.F.? was just started September 2013, they must wait until the start of next semester to become an official student organization.&nbsp; At that point, they will have free access to resources provided by the Center for Student Organizations.''
<span style="font-size:larger;">'''Support'''</span>
*Ask yourself: Who has done this before?&nbsp; Who would be good partners to advance this cause?
''&nbsp;This club is entirely student-driven.&nbsp; The only faculty support has been in the form of the original mechanical engineering professor during whose freshmen mechanical engineering class the general interest for the club was assessed.&nbsp; This faculty support under the general clearance of the department and college has allowed the club to proceed with meetings until it is officially awarded status as a student organization.''
<span style="font-size:larger;">'''Cost'''</span>
*Think about adjacent groups to your audience.
''Currently there are no funds that support the creation of the club.&nbsp; All funds have been supported by already present resources or by the club creator himself.&nbsp; Ideas for support generation have been identified as possible fees charged to members of the club.&nbsp; Other future endeavors will include applying to educational grants and hosting fundraisers.&nbsp; These fundraisers will not only generate revenue for the club’s spending but will also generate greater awareness of the club’s existence and participation in the community.''
<span style="font-size:larger;">'''Faculty, Teachers, and Mentors'''</span>
*From the start, seek out enthusiastic mentors who want to see you and your organization succeed.&nbsp; No matter if they are or are not already in your network.&nbsp; Bring them in.
''&nbsp;Other than the initial faculty support to generate club interest, the club has been driven by student involvement.&nbsp; Gregory is looking to round out his executive board this semester to balance responsibility.&nbsp; The club constitution and by-laws must be generated before the end of the semester.''
''&nbsp;An outside mentor is scheduled to come speak at a future club meeting.&nbsp; A community accelerator and technology incubator, Four Athens, will be leading a technology talk that focuses on the growing start-up scene located in Athens, GA.&nbsp; This will expose students to some of the opportunities available for innovations that they create.''
<span style="font-size:larger;">'''Audience'''</span>
*Ask yourself:&nbsp; If I were in their shoes, what would I want to see out of a club that I would be willing to join?&nbsp; Where should I focus my attention first?&nbsp; Who will listen?
''&nbsp;Another facet that makes this club unique is that it is not grade specific.&nbsp; Currently, Gregory is promoting his club to new freshmen, but he has had interest from all levels.&nbsp; Cross-disciplinary projects cannot be limited by grade or skill-level.&nbsp; Instead, the best teams identify each team member’s weaknesses and strive to fulfill those weaknesses as a unit.&nbsp; Oftentimes this is achieved through additional team members from different disciplines with alternative backgrounds.&nbsp; It is this notion that strong innovative teams are inter-disciplinary that is the foundation for the What I.F.? club.''
<span style="font-size:larger;">'''Timeline'''</span>
*Things always take twice as long as you originally expect them to.&nbsp; Be prepared for this delay and don’t get discouraged.
''Gregory was named a UIF in May 2013 when he generated a Landscape Analysis of his University of Georgia campus.&nbsp; In the spring, he obtained initial interest from four main people, but once the summer began, the interest diminished until the fall of 2013.&nbsp; Gregory attended a class the second week of classes to introduce the idea for the club and noticed a large majority were interested.&nbsp; The first meetings were then held in early September.&nbsp; The timeline for this individual club from idea to implementation was May to September, four months.''
<span style="font-size:larger;">'''Lessons Learned and Tips for Others'''</span>
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