Sofia Sofía Giuca is a Management & Digital Business student passionate about from UTEC (Peru) with a strong interest in innovation, startups, entrepreneurship, and technology. Effective at As a University Innovation Fellow, she works to bring creative and practical change to her university by empowering peers and collaborating with faculty to shape more entrepreneurial and student-centered learning experiences. She enjoys solving complex problems and adept at viewing situations from various perspectives to develop through creative solutions with unconventional ideas while remaining but pragmaticapproaches, often blending design, business, and technology. Throughout her careerWith experience in both startups and corporate innovation teams, she Sofía has designed led and executed supported projects that address focus on understanding user needs, with a particular focus on developing User Experiences designing better experiences (UX) , and Interfaces building early product prototypes (UI). She is very interested in Product Management Her work spans product management, innovation programs, and student-led initiatives always with a hands-on and Designuser-centered mindset.