Jeff Niu is currently an investor at Prospect Avenue Capital (PAC), a growth investment fund focusing on technology ventures in China.
Prior to joining PAC, Jeff led Product Innovation & Experience at Genetron Health (Nasdaq: GTH), where he worked with public health officials and clinical partners to commercialize early cancer screening technologies and design new systems empowering patient care.
A native of Flushing, NY, and frequent resident of Beijing, Jeff has always been deeply connected to his roots in China. Since 2013, he has designed or advised numerous youth leadership programs in both North America and Asia, including XINnovation: Identity of Innovation in China, Wharton China Youth MBA Institute, and the Columbia World Leaders Forum.
A builder and storyteller at heart, Jeff’s previous work experiences include IDEO, a global design company, and Base FX, Asia’s leading visual effects studio. He is also the Co-founder of the China Youth Business League (CYBL), a national business competition and education platform. His courses on human centered research methods and venture design continue to be taught at universities in Beijing.
An avid fan of geeky adventures, Jeff can usually be found on the weekend watching Sci-Fi flicks, playing board games, or puzzling his way out of an escape room.
Jeff completed his MA at Peking University, where he was a Yenching Scholar, and received his Dual BA magna cum laude from Columbia University and Sciences Po Paris.