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We would like you to create a change story video. This video will be a resource that you can email to your stakeholders, show at presentations, share via social media and publish on any future websites you might create. You should work on this as a team; if you're participating in a Leadership Circle, you should create ONE video. All members of your team should appear or participate in the video in some way.<br><br>
<big>'''Plan your video'''</big>
*'''Audience:''' For this video, your audience should be your campus institution stakeholders who you need on your side to advance your project. Is it your institution's leader and his/her cabinet? A group of your school's faculty? Alumni? Student leaders? Figure out why you should reach out to this group specifically and use your empathy skills to tailor your message to them. Keep this audience in mind as you create your story, and consider how they will react when watching it. For example, you might not want to present a long history of the school if your audience is your school's leadership -- they will already be aware of this. Your final video is something that will be permanent and public-facing. Therefore, you should only say and do things that you feel comfortable existing on the internet for everyone to see.*'''Goal:''' Your goals goal for the change story video are 1) for your audience to understand your message, and 2) is to inspire your audience to take action. To hone in on your message, condense your story down into one sentence.It will take some work, but if you're able to summarize your story easily and clearly, then you will be better able to keep your story focused. Additionally, consider Consider what you'd like your audience them to do after viewing/reading your story. Do you need their support? Do you want them to spread the word to others? Do you want them to attend your next event? *'''Content:''' Your change story video should include the challenge you're hoping to solve, why it's important to solve, how you're planning to solve it (your project/s) and actionable steps your audience can take to join your mission. Strong suggestion: Do not begin your video with an overview or a history of your school. The majority of your audiences will be familiar with your institution. We also share this as a creative constraint so that you can come up with a cool new way to begin your video.
*'''Show, don't tell:''' This is something many of us have learned in literature and writing classes. Put it into practice! It can be much more powerful if you show the need for change rather than saying it yourself. Watch Nariman Gathers, a Fellow and graduate of Converse College, talk about exclusion and inclusion. Instead of launching directly into the change they want to see in the world, they include personal stories from their life to establish a connection with the audience.<br><br>{{#widget:Youtube|id=z4eGLUa_lKg|width=60%}}<br><br>
*'''Language:''' The words you use in any storytelling medium should be inviting and geared specifically to your audience. The language should make your audience eager to work with you or support you in the priorities you are describing. For example, if you're starting a student group focused on entrepreneurship, you should consider what the word "entrepreneurship" means to different groups of people, and if your audience would be receptive to that word, or if they might be more receptive to "skills development" or "leadership."
*'''Length:''' Your video should be no more than 3 minutes -- keep it short and sweet.
*'''Distribution:''' The best story in the world doesn't mean much if you can't share it easily. Think about how you'll distribute your video to the world. For example, you can brainstorm the different ways you could show your video (a series of emails? a virtual viewing party?).
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<big>'''Prototype your video'''</big>
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<big>'''Film your video'''</big><br><br>
In our current virtual/social distancing situation, use the tools available to you as a constraint and see what creativity results. You don’t need a fancy camera -- it’s amazing to see the quality of videos shot on phones! You don’t need professional editing software -- there’s a good chance that at least one member of your team has used basic video editing tools such as iMovie. You don’t need your phones -- you can record a Zoom call and edit it. You don’t even need to show your faces -- try stop motion animation!<br><br>
Once you've created your video, upload it on YouTube:<br>
* Use a title that represents your project, and include your school name. Example: "Creating a maker community at <school name>" or "Student entrepreneurship club project at <school name>".