<span style="font-family: Arial; font-size: 16px; white-space: pre-wrap; background-color: transparent;">When people take on the task of solving some problem, especially one that affects the community, there are bound to be challenges; overcoming incumbents, organizational inertia, and lack of student and community demand just to name a few. While these challenges are certainly no small feat they are by no means insurmountable! The key is to build strong relationships with university faculty, students, administrators, and your community. By establishing trust and rapport with these key contacts it may be possible to leverage their network and resources to help you overcome more complex and difficult challenges. Try to tune your vocabulary to match that of your audience, the delivery of your message will be better received and more likely to compel action. Consider the course loads of the students and faculty you’re communicating with. Attempt to map your engagement strategy around their convenience the best you can so you may maximize its adoption. It may be difficult for students to pursue interests outside their course of study as well as for faculty to become involved when their schedule is overwhelming. A merit and compensation system may drive faculty interest in your engagement strategy but will take some work to roll out.</span>
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