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<div style="font-size:x-large;">Why the Business Model Canvas (BMC)?</div><br>A fundamentally important part of the Lean Startup method is the Business Model Canvas and its use in testing your hypotheses for how a new product or service will translate to a scalable business opportunity. Watch this quick 4 minute overview with Alex Osterwalder, creator of the Business Model Canvas, explaining the BMC.<br><br>
{{#widget:Youtube|id=2FumwkBMhLo|width=75%}}<br><br>Here's the original business model canvas, adapted to include key questions asked in each segment.<br><br>[[File:OalogoBusiness Model Canvas.jpgpng|750px900px|thumb|left]]}}<br>
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{{Ambox | text =<small>'''A New Tool Expressly Designed for University Innovation Fellow Change Agents.'''</small>}}<br>
Just like this powerful tool has been adapted to be more applicable to the defense and other sectors, we have created a tool that is more relevant for you, as change agents who aspire to achieve lasting institutional change. We're calling it the [https://docs.google.com/drawings/d/1CyjuMF6PrbIzKD33Da2U25siEUGO7x2OzC5n5M5mvbo/copy Change Model Canvas] (you will be prompted to make a copy before you begin).<br><br>[[File{{#widget:OalogoPDF |url=https://universityinnovation.org/images/0/06/Session_5_-_Change_Model_Canvas.jpgpdf |width=900 |750px]]height=600}}<br><br>
This [https://docs.google.com/drawings/d/1CyjuMF6PrbIzKD33Da2U25siEUGO7x2OzC5n5M5mvbo/copy Change Model Canvas] allows you to model whether your change strategy will work on campus. Each section has more relevant questions to those catalyzing social change. Instead of Customers from whom you collect revenue, you have Population Segments whose educational experience you wish to improve. Instead of Channels through which you might sell a product, you have Pathways that identify how best you might reach your student population segments. However, just as for the BMC, it is vital that you identify a matching Value Proposition for each Population Segment. One new area of our canvas is the Sustainability Strategy. Here, you can identify how you intend to ensure the project continues even after you have graduated.<br><br>
At the top, you can identify your Problem Statement. Phrase this as a "How Might We?" question so you can work toward acquiring the broadest possible set of solutions. The Change Strategy is the name you are giving to the project or solution you are testing. Ex: TEDx event or makerspace in the Skills Development Center. The Metrics of Success should be customized for each person you are interviewing. Ask yourself, "How might we measure that this project was effective in solving our interviewees' or institutional stakeholders' problems?"<br><br>
