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2020:Training/Session 5 (Lean Startup)

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Congratulations on prototyping and honing in on some potentially viable Strategic Priorities. Now, we are going to see whether the projects we've identified will be viable on campus. We'll do this by identifying the value proposition they hold and testing these value propositions with institutional stakeholders on campus.<br><br>This week, you'll apply the Lean Startup approach as you develop the projects that you want to implement at your school. You will test some of your hypotheses about those projects and whether those projects will be embraced by the institution. This can be a combination of team and individual work.You will also meet with any previously trained and current Fellows (or student leaders) on your campus to get feedback on your plan and join forces in support of one another.<br><br>
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<div style="font-size:x-large;">Why the Business Model Canvas (BMC)?</div><br><br>A fundamentally important part of the Lean Startup method is the Business Model Canvas and its use in testing your hypotheses for how a new product or service will translate to a scalable business opportunity. Watch this quick 4 minute overview with Alex Osterwalder, creator of the Business Model Canvas, explaining the BMC.<br><br>
{{#widget:Youtube|id=2FumwkBMhLo|width=75%}}<br><br>Here's the original business model canvas, adapted to include key questions asked in each segment.<br><br>[[File:Oalogo.jpg|750px]]}}<br>
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* '''Step 2:''' Jot down your rough ideas about each project as a bulleted list, or using post-it notes. See HOW TO COMPLETE THE CHANGE MODEL CANVAS above for more information.
* '''Step 3:''' Schedule or drop in to visit three or more institutional stakeholders. You would be surprised how few student walk-ins institutional stakeholders get. As a strategy to securing these meetings, it's worth a try to drop-in early this week. If they are unable to take a meeting at that time, they'll be more likely to squeeze you into their calendar before the assignment is due.
* '''Step 4:''' Test your change model about each of the four projects by interviewing the stakeholder face-to-face, one at a time. You'll meet with them as a group during the stakeholder meeting, but this one-on-one time will get personal buy-in from the people who are most important to the success of this project.<br><br>IMPORTANT: IMPORTANT {{note2|'''Important: '''}} Just as in Design Thinking, the Lean Startup interviewing process is an art. Make sure not to sell your idea directly or put words in their mouth. Be sure to ask questions about their struggles serving the population segment you wish to serve. Listen carefully and probe for underlying beliefs and attitudes by asking "Tell us more?" or "Why?" You do not need to show or share your Change Model Canvas with your interviewee, but you do need to ask them questions that help you validate or invalidate your assumptions about the project. A useful interviewing resource for the Lean Startup Community is the free e-book, [http://www.talkingtohumans.com/ Talking to Humans]. You can also refer back to the [https://sucourses.novoed.com/#!/courses/stanford-uif-fall-2019/lecture_pages/991106 Toolkit: Interviewing Guidelines], shared during our session on Design Thinking.
* '''Step 5:''' Factoring in this newfound information, fine-tune and prototype your UIF Project, or as they say in the Lean Startup Movement, "Test your MVP, or Minimum Viable Product" and learn more about your problem.
* '''Step 6:''' Now, gather together and record all your Change Model Canvases. You can do this manually or digitally:
:*A. Manually: Take photos of each completed Change Model Canvas, one for each project tested with each Stakeholder (more than 12). Create one PDF of all photos and [https://drive.google.com/drive/folders/1BrL69LY4a-Pe1Cu4bQ6uaKcDbEH1n2JZ share them in your Google Drive folder]. Make sure we have permission to view the file.<:*B. Alternatively, you may make a copy of the [https://drive.google.com/drive/folders/1BrL69LY4a-Pe1Cu4bQ6uaKcDbEH1n2JZ share them in your Google Drive]. Simply create and share your Google Drive folders containing the Change Model Canvas documents. Make sure we have permission to view the file.<br><br>
*'''Step 7:''' </u>For each interview complete the following summary:<br>
:*We thought… _____________________________________
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Share one summary per interview in the forum following the instructions in the forum post below. Please post here by Thursday, October 10 at midnight ET one summary per interview using the following format;<br>
:*We met with... _____________________________________:*Who is (title, role)... _____________________________________:*We thought… _____________________________________:*We learned… _____________________________________::*1.::*2.::*3.:*Next we will… _____________________________________<br>
You may comment on the posts of others as well.<br><br>
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