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<div style="font-size:40px;"><center>'''Session 6: Storytelling'''</center></div>
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|title=Tell a story, change the world
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[[File:Oalogo.jpg|500px]]<br><br>
It's time to share your ideas more broadly and gain support outside of your group of candidates and faculty champions. You've been thinking deeply about change in higher education during the last five weeks. Are you ready to share your passion, knowledge and experiences? To do this, you need a convincing story, and you need a way to get your story out into the world.
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|title=Assignment: Tell a convincing story
|content=When you're trying to make change on your campus and get others onboard with your ideas, telling a convincing story is a valuable tool. Your passion and mission will make up the heart of your story -- this will encourage empathy and inspire the audience to take action. Consider the following questions about your passion and mission:<br>
# What is the change you want to see at your school?
# Why is this change important to you and to your school?
# What convinced you that this change needs to happen?
# What have you experienced to support the vision you have for change?
# What do you hope to see as a result of this change?
<br>Support your passion and mission with data and evidence that you've gathered during training as well as your team's plan of action. The result will be a convincing change story. In this session, there are three deliverables related to storytelling:<br>
# Your team will create a short video that tells your convincing change story;
# Your team will share artifacts from your stakeholder meeting with the UIF team (these artifacts will tell the story of your meeting);
# You will tell YOUR story by creating a bio page on the universityinnovation.org wiki.
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|title=Deliverable 1: Change story video
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We would like you to create a change story video. This video will be a resource that you can email to your stakeholders, show at presentations, share via social media and publish on any future websites you might create. You should work on this as a team; if you're participating in a Leadership Circle, you should create ONE video. All members of your team should appear or participate in the video in some way.<br>
<big>'''Plan your video'''</big>
:*'''Audience:''' For this video, your audience should be your campus stakeholders who you need on your side to advance your project. Is it your institution's leader and his/her cabinet? A group of your school's faculty? Alumni? Student leaders? Figure out why you should reach out to this group specifically and use your empathy skills to tailor your message to them. Keep this audience in mind as you create your story, and consider how they will react when watching it. For example, you might not want to present a long history of the school if your audience is your school's leadership -- they will already be aware of this. Your final video is something that will be permanent and public-facing. Therefore, you should only say and do things that you feel comfortable existing on the internet for everyone to see.
:*'''Goal:''' Your goals for the change story video are 1) for your audience to understand your message, and 2) to inspire your audience to take action. To hone in on your message, condense your story down into one sentence.It will take some work, but if you're able to summarize your story easily and clearly, then you will be better able to keep your story focused. Additionally, consider what you'd like your audience to do after viewing/reading your story. Do you need their support? Do you want them to spread the word to others? Do you want them to attend your next event?
:*'''Content:''' Your change story video should include the challenge you're hoping to solve, why it's important to solve, how you're planning to solve it (your project/s) and actionable steps your audience can take to join your mission. Strong suggestion: Do not begin your video with an overview or a history of your school. The majority of your audiences will be familiar with your institution. We also share this as a creative constraint so that you can come up with a cool new way to begin your video.
:*'''Show, don't tell:''' This is something many of us have learned in literature and writing classes. Put it into practice! Sure, you can just outright say what change you'd like to see on campus. But it can be so much more powerful and motivating if you show the need for that change rather than saying it yourself. You could tell a personal anecdote about a time when you felt a need, share a personal struggle, describe the day in the life of a student who would be impacted by your project, and so on. Watch Nadia Gathers, a Fellow and graduate of Converse College, talk about exclusion and inclusion. Instead of launching directly into the change she wants to see in the world, she includes personal stories from her life to establish a connection with the audience.<br><br>{{#widget:Youtube|id=z4eGLUa_lKg|width=75%}}<br><br>
:*'''Language:''' The words you use in any storytelling medium should be inviting and geared specifically to your audience. The language should make your audience eager to work with you or support you in the priorities you are describing. For example, if you're starting a student group focused on entrepreneurship, you should consider what the word "entrepreneurship" means to different groups of people, and if your audience would be receptive to that word, or if they might be more receptive to "skills development" or "leadership."
:*'''Length:''' Your video should be no more than 3 minutes -- keep it short and sweet.
:*'''Distribution:''' The best story in the world doesn't mean much if you can't share it easily. Think about how you'll distribute your video to the world. For example, you can brainstorm the different ways you could show your video (a series of emails? a viewing party?).
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<big>'''Prototype your video'''</big>
:*'''Prototype 1:''' We've created a worksheet to help you outline your change story. Working as a team, try to come up with at least two possible story outlines. Just as in design thinking, it's helpful to consider many possibilities before narrowing down to one solution. [https://drive.google.com/file/d/0B3NGbrtMqT2Bcm5tT3pobmdHSVU/view?usp=sharing Download the storytelling outline worksheet here.]
:*'''Prototype 2:''' Once you have one outline that your team is happy with, create your second prototype: a visual version of your change story. One way is to sketch the scenes out on pieces of paper and use your phone to film them, describing what happens in each scene. Another way is use your phone to film your team acting the scenes out. It's not vital that you have your story final at this point. This step is to help you begin to imagine which visuals will best support your change story. Our UIF team also prototypes videos; here is an example of Laurie Moore walking us through a prototype of a UIF program video: https://www.youtube.com/watch?v=KHfwSZAfYCw. The final video (https://www.youtube.com/watch?v=Jef5A2MdNSI) is much different because we were able to hone in on the message we really wanted after creating and watching the prototype. Once you complete both prototypes, share them with your uiguide to gather feedback. Ask what they think your video is about, and compare that to what you thought your video was about. The questions that they ask you are important to consider. Once you receive feedback, proceed with filming your final video. ''Note: If your school has had Fellows in the past, and you think your UIF project would benefit from a medium other than a video (such as an infographic, website, social media campaign, etc), email laurie@universityinnovation.org for approval by October 12. Send her a few details about the type of medium you're considering, and why it would benefit your project instead of a video.''
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<big>'''Film your video'''</big>
Whether you film it on your school's video camera or your phone, it should look clean and professional. Once you've created your video, upload it on YouTube:<br>
:* Use a title that represents your project, and include your school name. Example: "Creating a maker community at <school name>" or "Student entrepreneurship club project at <school name>".
:* Use this format for the description field: "<school name> project video for the University Innovation Fellows program, created by <leadership circle names>. For more information, visit <link to your student priorities page on the wiki>.
:* Use appropriate tags, including University Innovation Fellows, Stanford University, <school name>, etc
:* Make the video public
<br>
Embed the video on your school's student priorities wiki page, and carry out your plan for sharing your video with your audience. Submit the link to your video, due October 17. Visit the [[2020:Training/Submitting Assignments|Submitting Assignments]] page for more on how to submit your assignment. Here are a few Fellows' change stories, as examples of different styles of videos:
<br><br>{{#widget:Youtube|id=zHD9Tb_TJXU|width=75%}}<br><br>
This one from Ajman University in the UAE features Fellows addressing the camera directly, with a concise message.
<br><br>{{#widget:Youtube|id=jcx98TG5IO8|width=75%}}<br><br>
Fordham University Fellows staged a news report to illustrate their point before sharing about their project.
<br><br>{{#widget:Youtube|id=0HAEOj7ibJc|width=75%}}<br><br>
Fellows from Universidad de Montevideo share their three projects in an organized and direct way.
<br><br>{{#widget:Youtube|id=VaNAe71UbuE|width=75%}}<br><br>
This Villanova video features a homemade animation using cut-out pieces of paper.
<br><br>{{#widget:Youtube|id=LuXBo04uCZc|width=75%}}<br><br>
In this video, the University of Technology, Sydney, Fellows start out by walking us through a typical university class experience, and use humor to get us interested in what they have to say.
<br><br>{{#widget:Youtube|id=DtOGRFUNqUw|width=75%}}<br><br>
Fellows at Mines use whiteboards and markers to tell their story. They start with the need they observed and visually illustrate the change they want to see.
<br><br>{{#widget:Youtube|id=TI1TZeWU16E|width=75%}}<br><br>
What if your video helped land a huge monetary donation to your school? Fellows Atin and Meenu from University of Maryland created the above video that showcased an amazing student-led hackathon. They showed us an example of what change could look like on campus. The video attracted the attention of the Founders of Oculus VR and eventually resulted in a gift of $31 million for a new Innovation Center. Read more [http://universityinnovationfellows.org/31mm-oculusvr-gift-to-umd-linked-to-fellows/ here].
'''DISCUSSION PLACEHOLDER'''
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|title=Deliverable 2: Share artifacts from your stakeholder meeting
|content=By the end of this week, you should have held your stakeholder meeting. As a reminder, this is an opportunity for you to have an in-person, face-to-face meeting with a group of campus leaders and faculty who are supportive of innovation and entrepreneurship (more on the stakeholder meeting). This is also an opportunity to practice your storytelling skills. You don't need to tell the same change story that you're working on for your project, but you should consider some of the same elements as you craft your presentation (audience, goal, language, etc).<br>
For this assignment, after you hold your meeting, we would like you to create and share a report of your first stakeholder meeting. This should contain:<br>
* A one-page report of the meeting, including an overview of the presentation and any feedback you received
* Artifacts from the meeting (presentation slides, an agenda, photos from the meeting, an attendance list, etc)
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You should email the report and artifacts to the stakeholders who attended your meeting as well as to those who were unable to attend. CC the UIF team (team@universityinnovation.org); this will lend further credibility to your efforts and demonstrate your connection to program leaders. We love supporting your network-building efforts and learn a lot about your ecosystem by checking out your awesome artifacts.<br>
Additionally, collect the report and artifacts in a Google Drive folder so we have a permanent place where your artifacts are located. Here's a an [https://drive.google.com/drive/u/1/folders/0B-phQuncKkx2MXJSTm5paXktODQ example] of great organization of artifacts by Kettering University.<br>
NOTE: Leadership Circles should elect one member of the team to send the email to attendees, copying the UIF team.<br>
Your email to the attendees of your stakeholder meeting (CCing us) should be sent by October 17.<br>
Your Google Drive folder with your artifacts should be submitted by October 17. Visit the [[2020:Training/Submitting Assignments|Submitting Assignments]] page for more on how to submit your assignment.
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|title=Deliverable 3: Create your wiki bio page
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This wiki bio page will be your public facing profile page for the Fellows program. It will be associated with all the pages that you create and update. You can find [https://www.youtube.com/playlist?list=PLGmMfSglkVGHZtQobS8oEPsfkpGZY-Njh videos here for tips on how to work with the wiki].<br><br>
For your bio, write a short paragraph telling the world who you are! Please begin the text of your bio as such: "(Your name) is a University Innovation Fellow and…(insert other info like school and major)." Share a short version of your life story: your passions, hobbies, academic achievements, and more. Because this is public-facing, make sure that any information here is something you'd share with a parent or teacher.<br><br>
Check out DJ Jeffries' profile as an example: http://universityinnovation.org/wiki/DJ_Jeffries. From his profile, you can tell that he attends Southern Illinois University and there have been nine other Fellows on his campus. You also learn about his major and interests.<br><br>
Submit the link to your bio, due October 17. Visit the [[2020:Training/Submitting Assignments|Submitting Assignments]] page for more on how to submit your assignment.<br><br>
'''Related Links'''<br><br>
Make sure to add the link to your bio to your school's campus page and student priorities page. As you can see in DJ's profile example, all of his school's pages (overview, student priorities, Fellows' bios) link to one another in the Related Links section at the bottom of each page.<br><br>
In the assignment portal, select "Yes" if you have added the Related Links to all of your campus wiki page. Due October 17. Visit the [[2020:Training/Submitting Assignments|Submitting Assignments]] page for more on how to submit your assignment.
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|title=Connect with your uiguide and confirm your launch requirements.
|content=You've made it to the final stretch of the UIF online training! As you wrap up your work, this is the week to connect with your uiguide and show them you are ready to be launched as a thought leader and change agent. Share with them all your completed deliverables -- outlined in the list below. Meet with your mentor and email them your work. Here's what your mentor will be looking for:
:* '''Stakeholder Meeting:''' Did you hold one? If not, have you communicated your game plan for completing it?
:* '''Stakeholder Meeting Artifacts:''' If you completed it, did you send the follow-up email to participants cc'ing the UIF team?
:* '''Landscape Canvas:''' Did you complete yours? Do you show evidence of understanding your campus landscape and the challenges students face in navigating the innovation and entrepreneurship ecosystem (Session 3)?
:* '''Design Thinking:''' Did you interview students about the first-year experience on campus, identified opportunities for innovation and proposed possible solutions (Session 2)?
:* '''Lean Startup: Did you interview stakeholders, from faculty/administration to previously-trained Fellows, testing your assumptions about the projects you wish to initiate using the Change Model Canvas (Session 5)?
:* '''Wiki Pages:''' Have you created/updated the following pages? Campus Overview (Session 3, step 2), Strategic Priorities page (Session 4, assignment 2) and your bio page (Session 6, step 3)? Are they written well, formatted nicely and free of spelling/grammatical errors? When Stanford emails your campus leaders these links, will they reflect well on you as a thought leader?
:* '''Change story video:''' Will students, faculty and administration understand your vision for change? Did you take into consideration your uiguide's feedback? Do you need to do some final edits before it goes viral on your campus? Make sure that you've submitted your project (Session 6) by October 17.<br><br>
All deliverables must be confirmed by Thursday, October 17 at midnight Eastern Time for students and faculty sponsors to receive their launch email the following week. The public launch will be on Monday, October 28, when your campus communications office will receive a press release from our team introducing them to you and urging them to write a news story about your work.
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