= <span style="font-size:x-large;"><span style="font-family: Arial; white-space: pre-wrap;">Strategy 4</span></span> =
== <span style="font-size:large;"><span style="font-family:arial,helvetica,sans-serif;"><span style="white-space: pre-wrap;">Reputation</span></span></span> ==
<span style="font-size:small;"><span style="font-family:arial,helvetica,sans-serif;"><span style="caret-color: rgb(0, 0, 0); font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">As students and faculty alike, we can all agree that Western is a place that has served as a cornucopia of academic expansion for students across all disciplines. That being said, there is still a misconception that students are more proud of their extra curricular Saturday nights than of their academic prowess. The nickname of “Wastern” can be incredibly detrimental and damaging to the University's reputation, especially when we look to recruit </span><span style="caret-color: rgb(0, 0, 0); font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">academically focused innovators. We need to prevent these potential changemakers and those already at Western from looking at other universities because of our less than professional reputation</span><span style="caret-color: rgb(0, 0, 0); font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">. Not only are we turning students away from our University, but we noticed that current student accomplishments are being swept under the rug as talk of boozy tailgates take center stagae. Internally, WMU needs more recognition of its students for the great work they are doing. Some colleges within the University currently spotlight their students on Instagram pages and others have professors nominate their best students for a scholarship or award. But what about those students who are working on their brilliant ideas on their own, and only can be recognized by their peers? </span></span></span>