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= Strategy 4 =
== Focus on ''Intra''preneurship == <span style="font-size:small;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-c563e44d-afbf-5636-7b4a-31e6f4d486e8"><span style="color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">Overview: </span><span style="color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">Due to the campus culture at WMU, “entrepreneurship” seems to only be a buzzword. To many students, entrepreneurship only means starting a business from scratch. While this is true, it is not fully representative of the entire scope of entrepreneurship and innovation. The other portion is often called </span><span style="color: rgb(0, 0, 0); font-style: italic; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">intra</span><span style="color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">preneurship, or innovation that occurs within existing industries.</span></span></span></span> <span style="font-size:small;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-c563e44d-afbf-5636-7b4a-31e6f4d486e8"><span style="color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">Tactic #1: </span><span style="color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">While students within the College of Engineering & Applied Sciences are constantly building, creating, and designing solutions, few realize how much innovation is actually occurring, and how the lessons they are learning can be applied to their future career. One option is to bring in industry leaders to speak about how they use design thinking and innovation in their workplace. This could stress the importance of entrepreneurial thinking as a whole, independent of whether the student wanted to open a business or enter the workplace.</span></span></span></span> <span style="font-size:small;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-c563e44d-afbf-5636-7b4a-31e6f4d486e8"><span style="color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">Tactic #2: </span><span style="color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">WMU could also offer intrapreneurship workshops to highlight the skills necessary to be successful in particular industries. Focus would be on the approach and application of the design cycle within the restraints of a company.</span></span></span><br/span> <span style="font-size:small;"><span style="font-family:tahoma,geneva,sans-serif;"><span><span style="color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">Tactic #3: Entrepreneurship can be introduced to all students in introductory courses. While the Industial Engineering department as well as the Business College do a good job of exposing their students to e</span></span></span></span><span style="color: rgb(0, 0, 0); font-family: tahoma, geneva, sans-serif; font-size: small; white-space: pre-wrap;">ntrepreneurship many other departments have lots to gain by introducing this concept to students in the early stages of their academic career.</span>
= Strategy 4 =