= Strategy 1 =
== Innovation Club Marketing for Campus Connections ==
<span style="font-size:small;"><span style="font-family:tahoma,geneva,sans-serif;">Western Michigan University, Students that would like many other colleges, has a variety of Registered Student Organizations (RSOs). The innovation culture at Western seems to be segregated to graduate students or those in hands on classes. To challenge this culture and grow the overall definition of innovation on WMU's campus, more students need to be a part of the movement. To help spread the word and draw as many different people from various backgrounds, an RSO offers a simple start up process with the potential for a much more complex organization. As an organization the innovation club will impart the importance meet others outside of design thinking and help students hone their ideas, mock up their models and fabricate working products.</span></span> <span style="font-family: tahoma, geneva, sans-serif; font-size: small;">To build this club, the following tactics discipline should be implemented:</span> <span style="font-size: small; font-family: tahoma, geneva, sans-serif; line-height: 1; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">Tactic #1- Begin </span><span style="font-size: small; font-family: tahoma, geneva, sans-serif; line-height: 1; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">by creating a business model canvas, and talking able to people. -Completed(Fall 2015) </span> <span style="font-family:tahoma,geneva,sans-serif;"><span style="font-size:small;"><span id="docs-internal-guid-31c57597-af74-7c67-ac29-cc22a7f6e25a"><span style="vertical-align: baseline; white-space: pre-wrap; background-color: transparent;">Tactic #2- Register with the University, and begin to advertise to interested students. -Completed(Fall 2015)</span></span></span></span> <font face="tahoma, geneva, sans-serif" size="2"><span style="white-space: pre-wrap;">The Innovation club was registered as an RSO in the Fall of 2015. It is now located in the Makerspace on main campus in find others that are working towards the librarysame project goal. The Innovation club strives to offer students a place where they They can come to collaborate on projects with other students as well as prototype ideas. Its a place for students to learn new information and skills that will help them in their future.</span></font> <span style="white-space: pre-wrap; font-family: tahomaconnect via common interestes, genevacommon expertises, sans-serif; font-size: small;">To greater the success of the Innovation club some good strategies would be:</span> <span style="font-family: tahoma, geneva, sans-serif; font-size: small; white-space: pre-wrap;">Strategy #1: Start pop up classes to get students more involved and excited about the clubcommon aspirations. -Started(Spring 2017)</span> <span style="font-family: tahoma, geneva, sans-serif font-size: small; white-space: pre-wrap;">Strategy #2: Create a fund to lessen the financial burden of student projects. -Started(Fall 2017)</span> <span style="font-family: tahoma, geneva, sans-serif; font-size: small; white-space: pre-wrap;">Strategy #3: Market the club to a greater audience to increase student participation.</span>
= Strategy 2 =