Changes

'''Treetops'''

Rather than planning an entire project or starting with a big idea, entrepreneur and author Peter Sims argues that organizations should create a set of small experiments that are designed to inform larger goals. According to Sims, " a little bet is a low-risk action taken to discover, develop, and test an idea. So, for instance, Chris Rock develops new comedy routines by making little bets with small audiences, while Amazon’s CEO Jeff Bezos makes small bets to identify opportunities in new markets. Little bets are at the center of an approach to get to the right idea… without getting stymied by perfectionism, risk-aversion, or excessive planning."