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Texas A&M students ought to stay at the forefront of innovation and entrepreneurship, to maintain their ability to provide innovative solutions to today’s challenging problems. An analysis of the Texas A&M innovation and entrepreneurship landscape indicates that Texas A&M is already home to many innovation- and entrepreneurship-focused resources can contribute to developing the innovative and entrepreneurial capabilities of students. Most of the resources, however, are situated in multiple places and outside of most colleges. The scattered and “out-of-sight” nature of these resources diminishes the value of innovative and entrepreneurial thinking and existing resources to students. Therefore, it is imperative that Texas A&M brings the resources to the front-lines, to develop its set of innovative and entrepreneurial leaders.
This wiki outlines six strategies Texas A&M could employ in the next two to three years to bring the innovation and entrepreneurial movement to life on campus.
'''''<u>Tactic 1</u>:''''' Conduct research to gauge the perceived value of innovation and entrepreneurship at Texas A&M
<ul style="margin-left: 40px;"><li>*(4/14) Meet with major stakeholders to understand why innovation and entrepreneurship has not become a movement on campus yet.*</li><li>(5/14) Design a survey to gauge student understanding of innovation and entrepreneurship and awareness of and need for innovation and entrepreneurship resources.*</li><li>(6/14) Collect survey data and create a report outlining perceived value of innovation and entrepreneurship</li></ul>
<u>'''''Tactic 2:'''''</u> Increase perceived value of innovation and entrepreneurship at Texas A&M
<ul style="margin-left: 40px;"><li>*(5/14) Create a marketing strategy (based on survey results) to increase perceived value and visibility of innovation and entrepreneurship resources on campus*</li><li>(6/14) Implement marketing strategy to engage a large audience for existing lectures and competitions</li></ul>
