Changes

[[File:Lean.png|border|left|Lean.png]] <span style="font-size:medium;"><span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">The Lean Start Up Movement (LSM) is a paradigm shift in product and business development that was introduced by Steve Blank and further popularized by Eric Ries, the author <span style="font-family:arial,helvetica,sans-serif;">of the bestselling book,</span></span>''<span style="font-family:arial,helvetica,sans-serif;">The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses</span>''<span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family:arial,helvetica,sans-serif;">. This concept was initially inspired by the Japanese “lean manufacturing” concepts from the 1980s & 1990s&nbsp;where compa</span>nies would focus on processes that create value - more specifically, features and services that customers are willing to pay for</span>.&nbsp;<span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">By producing minimal viable products, manufactures were able to bring the product to market quickly and iterate based on the feedback received. This is the core of the lean startup movement: rapid prototyping coupled with extensive analysis</span></span></span><span id="docs-internal-guid-3e452463-827a-5c43-5a25-298f4028195a"><span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap"><span style="font-size:medium;">of</span></span></span><span style="font-size:medium;"><span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">customer interactions to pinpoint key values and product-market fit.</span></span></span>

<span style="font-size:medium;"><span style="background-color: transparent; color: rgb(0, 0, 0); font-family: Arial; white-space: pre-wrap;">The Lean Start Up Movement consists in the most efficient way possible to reduce the risk of failure since it is basically an approach for</span></span><span style="background-color: transparent; color: rgb(0, 0, 0); font-family: Arial; font-size: 15px; white-space: pre-wrap;"><span style="font-size:medium;">launching</span></span><span style="font-size:medium;"><span style="background-color: transparent; color: rgb(0, 0, 0); font-family: Arial; white-space: pre-wrap;">new products into the market based on hypotheses that must be tested and validated by scientific experimentation.</span></span>