=== <span style="margin: 0px; padding: 0px; line-height: 1.4; font-family: arial, sans, sans-serif; font-size: 13px; white-space: pre-wrap;">Purpose</span> ===
<p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;text-align: center;"><span id="docs-internal-guid-20389045-e371-dfb6-025e-85a062e57c0b"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: italic; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Lean Startup machine helps you fail fast and succeed faster.</span></span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;text-align: center;"><span style="color: rgb(0, 0, 0); font-family: Arial; font-size: 11pt; white-space: pre-wrap; background-color: transparent; text-indent: 36pt;"></span></p>
<span style="color: rgb(0, 0, 0); font-family: Arial; font-size: 11pt; white-space: pre-wrap; background-color: transparent; text-indent: 36pt;">At the beginning of each weekend, people pitch NEW ideas. Teams then self-select around particular ideas and </span>develop<span style="color: rgb(0, 0, 0); font-family: Arial; font-size: 11pt; white-space: pre-wrap; background-color: transparent; text-indent: 36pt;">a problem, a solution hypothesis and a series of assumptions on which a company’s success would predicate. Rather than spend weeks developing a complete design, each team spends a few hours to create </span>an "<span style="color: rgb(0, 0, 0); font-family: Arial; font-size: 11pt; white-space: pre-wrap; background-color: transparent; text-indent: 36pt;">Minimum Viable Product" (MVP) which they use to demonstrate their idea to real customers and validate their assumptions and hypotheses by collecting cash and non-monetary currency to serve as validation.</span>
The workshop lasts three days and teaches entrepreneurs and innovators how to build disruptive products. By definition, a disruptive product is a product so superior to the earlier technology that it displaces it <span style="color: rgb(e.g. CDs replaced tape cassettes). Additionally0, Lean Startup Machine is not a hackaton0, meaning that it does not have a goal of developing superior software, but instead focuses on building ideas and centering businesses around the problem0); font-family: Arial; font-size: 11pt; white-space: pre-wrap; background-color: transparent; text-centric approach and team work. indent: 36pt;"></span>
The workshop kicks off <span style="color: rgb(0, 0, 0); font-family: Arial; font-size: 11pt; white-space: pre-wrap; background-color: transparent; text-indent: 36pt;"></span><span style="color: rgb(0, 0, 0); font-family: Arial; font-size: 11pt; white-space: pre-wrap; background-color: transparent; text-indent: 36pt;">With customer feedback, teams then regroup to pivot the design with a series of product pitches that help attendees organize into teamstheir new insights in hand. Everyone works on The process promotes a NEW idea. Each team then develops its problem hypothesis, solution hypothesis and a series of assumptions which are core -centric approach to the success of the businessideation. NextBy continuously validating and invalidating assumptions, each team creates an MVP, or "Minimum Viable Product." The goal of the MVP test is teams are forced to "Get Out Of the Building," speak with real customers and to collect cash or non-cash currency which serves as validationdetermine true customer pains; rather than finding a group whose problem matches their solution.</span>
The process promotes a problem<span id="docs-internal-guid-20389045-e371-dfb6-025e-85a062e57c0b"><span style="font-size: 11pt; font-centric approach to business ideation. By continuously validating and invalidating assumptionsfamily: Arial; color: rgb(0, 0, teams are forced to pivot their solution (and even problem0) toward a true customer pain; rather than creating a solution and afterbackground-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-thespace: pre-fact seeking customers with a problem. wrap;">The event culminates with in a competition where each team pitching its pitches their new solutions and its experience experiences using the process. In this competition the winning The team is not selected based on who has the best idea, but instead on which team honors the process and gains the most insights through its pivotsis selected as the winner of the weekend.</span><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space:pre;"></span></span></span>
=== <span style="margin: 0px; padding: 0px; line-height: 1.4; font-family: arial, sans, sans-serif; font-size: 13px; white-space: pre-wrap;">Distinct Differences From Other Offerings</span> ===