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Beginners feel alienated in the status quo with regards to entrepreneurship activities. They have a perception that they do not have the "right stuff", that it is too difficult, that it is reserved only for business majors, etc. In order to fill the gap and correct these misconceptions, we will strive to create friendlier and more approachable branding for all existing and future entrepreneurship activities, as well as simply informative promotion with regards to beginners that will strive for inclusivity and approachability.
This will be a part of a larger marketing/promotional campaign for entrepreneurship events on campus. This campaign will be supplemented by CKDU (university radio) spots, the creation of a unified informational/update system (D.E.S. Facebook group), and other such initiatives.
== Tactic no.1: Get feedback from entrepreneurship beginners on approachability of promotional material ==
