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<span id="docs-internal-guid-3e452463-8281-2660-5329-477918813705"><span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">[[File:Ries.jpeg|frame|left|Eric Ries, creator of Lean Startup Methodology]]Building off ’s methodology on “customer development," the Lean Startup (LS) Movement has since boiled down to a simple mantra: ''Build, Measure, Learn''. The full lean startup methodology has three key phases. Modeled with the business model canvas </span><span style="font-size: 15px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">in mind, the first step begins with using the canvas to map out and organize business hypotheses. Founders test their theories by bringing minimal viable products to market and use real customer feedback to validate their hunches. Finally, using market insight and agile development methodologies, founders iterate and pivot their way to nirvana (product-market fit). Eric Ries is best known for his contributions to the third and final phase on his approach to agile methodology. The LS framework is one of the first to offer a clear understanding into successful startup development among investors, academics and entrepreneurs.</span></span>