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Organization:The Lean Startup Movement

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= Purpose =

[[File:Ries.jpeg|frame|left]]Building off ’s methodology on “customer development," the Lean Startup (LS) Movement has since boiled down to a simple mantra: ''Build, Measure, Learn''. The full lean startup methodology has three key phases. Modeled with the business model canvas in mind, the first step begins with using the canvas to map out and organize business hypotheses. Founders test their theories by bringing minimal viable products to market and use real customer feedback to validate their hunches. Finally, using market insight and agile development methodologies, founders iterate and pivot their way to nirvana (product-market fit). ~~[http://en.wikipedia.org/wiki/Eric_Ries~~ Eric Ries] is best known for his contributions to the third and final phase on his approach to agile methodology. The LS framework is one of the first to offer a clear understanding into successful startup development among investors, academics and entrepreneurs.

= Distinct Differences From Other Offerings =

In the past, all business development concepts were taught in the same dry language-- business plan, expensive product development and aggressive sales. But in the start-up realm, this approach is as effective as speaking French in an English class. The Lean Startup Movement is the rosetta stone to improving the odds of success when developing a start-up business. With the constant experimenting and iterating, founders turn failures into smart pivots that lead to product-market fit - a key metric supporting hypergrowth, steady robust income and future prosperity.

~~~~The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers' hands faster. The difference between Lean Startup and other movements lies in the fact that this approach eliminated uncertainty, and it lies on the premise of 'Should this product be built?' instead of 'Can this product be built?'.

= Impact Achieved For Students and Campus =

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