Changes

<span id="docs-internal-guid-942f1406-64a8-8ec4-6896-5ffcd35813e8"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">When organizing an event, effective outreach is essential in ensuring strong attendance. Utilizing traditional advertising strategies such as posters and university communications can yield successful results. However, to further engage the potential audience, a more personal approach is recommended. Personalizing the invitation and reaching out to the potential attendees face to face is a useful tactic to ensure high event turnout. Doing so adds a personal touch to the invitation and makes the potential participant feel that their unique opinion and perspective is valued. Also, when inviting individuals to the event, the exact details of the event can be left a mystery. This will create a sense of intrigue and curiosity that will entice the individual to attend.</span></span>

<span id="docs-internal-guid-942f1406-64a8-8ec4-6896-5ffcd35813e8"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-ligatures: normal; font-variant-east-asian: normal; font-variant-position: normal; vertical-align: baseline; white-space: pre-wrap;">Looking back and evaluating the event may seem like a pointless step in a guide to get people to come to your events, but it’s probably the opposite. Macy describes the event that she put on as an experiment, and the results of this particular experiment far exceeded her expectations. So like any good scientist Macy evaluated her results to understand how they could be used in the future. She particularly learned the importance of hearing from a wide variety of people and that some amount of mystery draws people to attend. She can now use these insights as she makes plans in the future.</span></span>