Changes

<span id="docs-internal-guid-91ca43df-6366-7278-7b02-6211c96c2b01"><span style="font-size: 11pt; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">When you have determined who your audience is, you can use a tool like Strategyzer to plan your event. Strategyzer offers an awesome chart called the Value Proposition Canvas. This is a tool that helps you plan by thinking about your stakeholders and what you can offer them.</span></span>

<span id="docs-internal-guid-91ca43df-6366-7278-7b02-6211c96c2b01"><span style="font-size: 11pt; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Remember that you can’t make everyone happy so chose your audience! The primary audience for an innovation convention are any students interested in innovation. When Fellows at Rowan planned their innovation convention, they focused on promoting the event to business and engineering classes. It’s a good idea to promote the event by giving short speeches in classes where innovation is inherent in the program, but keep the event open to everyone. Remember, even if work for the event is dragging you down, talk up the event to the nth degree.</span></span>