== Strategy #1 - Introduce a Featured Startup Company ==
One of the major issues uncovered during our land scape canvas was student engagement with innovation/ Entrepreneurship. We need to help show the general university population that innovation and Entrepreneurship is for everyone and it can help them in all different ways throughout their life.<br/><br/>To help encourage more involvement by students and therefore improve innovation at UTS, we need better advertisement strategies. We believe the students will respond well to featured start ups most likely monthlyEntrepreneurs of the week or month. The profile will be of This way we can prove to current or past UTS students running start up companies<br/>that Entrepreneurship is something normal and the mind set can help them with their everyday lives. <br/>At the bottom of the advertisement there should be a QR code or website address, where students can find more information about all of the innovation programs offered by UTS. The website which lists them, should list them in stages, starting with small design thinking workshops already run at UTS to the hatchery plus. This way students will be more encouraged to take small steps and do a design thinking workshop. Another well documented engagement strategy is design thinking workshops. Perhaps we can hold weekly events at the university bar and teach the basics of design thinking. At the moment most students don’t even know what design thinking is, so they are unlikely to go to events at the hatchery. We can provide that basic knowledge, build their fundamentals and act as a gateway to further innovation/ Entrepreneurship studies and actions.
== Strategy #2 - Entrepreneurship/Innovation Help Centre ==