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=== Below <span id="docs-internal-guid-4ea59471-ec06-fc0e-3c49-b45a644bbc14"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Overview</span></span> <span id="docs-internal-guid-4ea59471-ec06-fc0e-3c49-b45a644bbc14"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Santa Clara University has a huge amount of resources for all students who are interested in entrepreneurship and innovation, however, not many students are enrolled in these programs. There seems to be a rather large disconnect between the students and the programs. This is not for a rendering lack of trying. Many organizations try very hard to organize to students, but there are not very good channels for connecting the page up students to their desired program. Sure, there are bulletin boards all around campus, and emails that go out, but most students ignore both of these methods. There needs to be a better way to reach a larger amount of students. </span></span> <span id="docs-internal-guid-4ea59471-ec06-fc0e-3c49-b45a644bbc14"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">There is also the problem of divisions. Each school under the first errorSanta Clara University umbrella (Arts and Science, Engineering, and Business) seems to have a disconnect. They all seem to work with in their own school and not promote innovation by working together. Bringing all these schools together would surely promote a greater pool of ideas and innovations. </span></span> <span id="docs-internal-guid-4ea59471-ec06-fc0e-3c49-b45a644bbc14"><span style="font-size: 16px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Strategy #1: Reinventing Resource Marketing and Communications</span></span> <span id="docs-internal-guid-4ea59471-ec06-fc0e-3c49-b45a644bbc14"><span style="font-size: 16px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Tactic #1: Camino Utilization</span></span> <span id="docs-internal-guid-4ea59471-ec06-fc0e-3c49-b45a644bbc14"><span style="font-size: 16px; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Santa Clara, as shown through our Landscape Canvas, has many resources - from classes to clubs, from speaker events to workshops - but these are far underutilized due to a system of communication that is both difficult for the administration to maintain and doesn't fully reach out to the students of each college. In the school of Engineering, there is a weekly email sent out that is hand-crafted every Sunday night that lists out most of the events that will be happening that week. Club meetings, Maker Lab events, workshops, and many others are listed off in this email- but in the eyes of many, it comes across as almost "spammy". Most notably, not all engineers are interested in all disciplines of engineering, so they need to sort through dozens of items in order to find one they might be interested in. Along those same lines, the Business and Arts/parsererrorSciences schools appear to lack anything close to this, and students have to be completely on top of the hundreds of emails they receive each week just to see</span></span><br/> ===