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= <span style="font-size:xx-large;"><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">STRATEGIES TO IMPROVE INNOVATION AND ENTREPRENEURSHIP CULTURE AMONG UM STUDENTS</span></span><br/> =
= <span style="font-size:xx-large;"><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;"></span></span><br/><br/>Strategy #1 - Create an entrepreneurial club of UM students =
<br/><span style="background-color: transparent; color: rgb(0, 0, 0); font-family: Arial; font-size: 14.6667px; white-space: pre-wrap;"><br/>Despite there is a center of leaders, entrepreneurs and innovators at the University, we find a weak innovation and entrepreneurship culture among students, especially because the same students go to the workshops and talks, and there are few. Many students don’t know about the existence of Initium or they don’t take advantage of it privileges. So we think that if create an independent entrepreneurial club with UM students, this could change.</span>
<span id="docs-internal-guid-15a44742-e28a-4f46-ab39-0eb45db657af"><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">But not any student can get in. It must be something that make this club special. So it would be a pre-selection. The judges (at the beginning would be us: Cecilia, Romina, Matías and Luis) must see an entrepreneurial spirit, and show that they could be an agent of change. Being a member of this club would be also a privilege for the CVs of the members. In the club, the members can work for projects or areas (logistics, communication, fundraising, etc). Then, the same members can reclute students for specific projects. It would count with Initium’s support, but it would be independent, so it must have a director that at the beginning would be probably one of us, or a graduate student. The director can also make recommendation letters for the members which would help in finding a job.</span><br/><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">The meetings would take place in ZROOMs (classrooms that already exist in the UM, that is similar to Stanford classrooms) or even better, the Design Thinking Room that we’re also planning to do (see Strategy Six), once a week, the day that all the members agree about.</span><br/><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Step #1:</span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Talk to UM authorities and see what type of benefits the group members can have. </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Romina will handle this task by the end of March.</span><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Step #2</span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">: Create a selection commitment who will pick the members of the club by interviews. </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Romina will handle this task at the beginning of April.</span><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Step #3</span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">: Make a communication campaign to invite members to the club. </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Cecilia will handle this task at the middle of April.</span></span><br/>
== Strategy #2 - Students lead social events ==
<span id="docs-internal-guid-15a44742-e2a7-19bd-25a7-b5668a5f7099"><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Because this is a good way to engage students to this sort of activities. It’s not the same that Initium or UM’s authorities make innovation and entrepreneurship events because it’s less personal and more academic. If UM students made this events, everything would be more fun and informal, and it would attract much more their attention. We see that many students doesn’t even give the opportunity to this new world, because they have a wrong concept about it. This would be a great way to open their minds.</span><br/><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">The social events would be organized by the entrepreneurial club that we mentioned at strategy one. We need to be different from the other networking events that already exist in Uruguay, where the entrepreneurs talk between them or with the same people. For that reason we thought about tables, where in each one there is a recognized entrepreneur who is available to answer any question and give advice, and then the guests can rotate to other tables to talk to other entrepreneurs and other guests.</span></span>
<br/><span id="docs-internal-guid-15a44742-e2a7-19bd-25a7-b5668a5f7099"><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Step #1</span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">: Once the club is created, we will assign mentors to the groups - that the members formed - to guide them with the organization of the events. </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Romina will handle this task at the beginning of May.<br/span><br/span><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Step #2</span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">: Find sponsors to afford this events. </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Romina will handle this task at the end of May.</span></span><br/><br/>
== Strategy #3 - Create a new course that boost motivation by taking students to a real startup launch in 16 weeks ==
 
 
<span id="docs-internal-guid-15a44742-e292-6f2b-d430-ebcfa0613226"><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Strong academic pressure and curricula makes it difficult to have time to explore other projects. This has been a problem that the four of us have experienced but we agree on the fact that time is always a limited resource but motivation is the key to success. We believe this problem has strong connections with the weak student entrepreneurship and innovation culture we have at our campus.</span><br/><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">For this reason, our solution to this problem involves a new course that boost motivation by getting the students 100% involved in doing and not just planning. Class projects that end with a powerpoint presentation to the rest of the class have became a classic but no one really cares about the project and hardly ever people get motivated and really involved.</span><br/><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Start Up 01 is a 4,5 credit course, as any other elective, that takes the students to a real startup launch in 16 weeks. Its an applied course that lets the student learn by designing, testing, and develop his team venture. </span><br/><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Step #1</span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">: Talk to María Martha, Business Administration’s coordinator and Josefina Maisonnave, Initium’s director, to find the correct professors to lead this class and make a good programmation. </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Matias will handle this task at the end of March.</span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">&nbsp;</span><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Step #2</span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">: Talk to the coordinators of all the careers and authorities to add this course in students curricula. It’s important that subjects like “Creativity & Innovation” and “Entrepreneurial initiative” go first. </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Matias will handle this task at the end of April.</span><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Step #3</span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">: Make a communication campaign to invite students who have the old programme, to take it as an elective course. </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Matias will handle this task at the end of June.</span></span>
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== Strategy #4 - Create a mentor’s network that guide entrepreneurs in each step of their projects ==
<span id="docs-internal-guid-15a44742-e2a3-e0d6-cd04-c5dac9bde483"><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Many students tell us that they didn’t know that the Initium web site existed. So we think that hanging posters in the university it’s a good way to make students informed.</span></span>
<span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;"></span></span>
<span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;"></span></span> 
== Strategy #5 - Improve Initium center’s communication so more students can know it and take advantage of it benefits ==
<span style="background-color: transparent; color: rgb(0, 0, 0); font-family: Arial; font-size: 14.6667px; white-space: pre-wrap;">A known problem is that not many students know all the things that Initium provides, and just some know that Initium had a web site, and if they know they never use it. In Initium’s website there is all kind of information about everything they make. Improving Initium’s center’s communication may go together with making students visit it’s website more often. This is a complex situation, because it involved advertising something that students not usually like.</span>
<span style="background-color: transparent; font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Step #1</span><span style="background-color: transparent; font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap;">: Hire a publicity agent and receive advices from them. This would be temporary. </span><span style="background-color: transparent; font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Matias will handle this task at the end of March.</span><span style="background-color: transparent; font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap;"></span>
<br/><span id="docs-internal-guid-15a44742-e2a5-8e1f-612a-37edb611656e"><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Step #2</span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">: Have a innovative and fun event that raise the public image of Initium and where the students can understand what Initium can offer but in a creative way with Snapchat for example. </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Cecilia and Romina will handle this task at the end of May.</span></span>
<span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"></span></span>
<span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;"><br/></span></span> 
== Strategy #6 - Create a Design Thinking Space where UM students can go at any time to work in their projects ==
<span style="background-color: transparent; color: rgb(0, 0, 0); font-family: Arial; font-size: 14.6667px; white-space: pre-wrap;">Initium center only help students in their first steps of their projects: to make their business plan and find financial support, but it’s difficult to support them after that because of it’s capacity, space and lack of time for the people who work there. If they create a project in the courses that Initium offers, then they don’t have the space and materials to continue it. A Design Thinking Space without fixed classes where any student can work in their projects, at any hour, would be a great solution.</span>
<br/><span id="docs-internal-guid-15a44742-e2a6-6c70-b28f-4b24f099adae"><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">This would take place in Engineering Faculty because we can also solve the problem of Engineering students who feel disconnected from the other faculties, so any student who wants to use it must come to this Faculty. Also we find an interesting space where now are the labs, but if we construct a 2 floors building, we can put all there.</span><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Finally be thought that if Civil Engineering students can help with the construction, it’ll help them to improve their practical work, it’s more personal and it reduces the cost.</span><br/><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Step #1:</span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Talk to Civil Engineering professors, so we can plan a project with their students to construct the building. </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Romina will handle this task, between 13th and 17th of March.<br/span><br/span><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Step #2:</span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Make events to raise money or find sponsors. </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Cecilia will handle this task, and she’ll organise them in April.<br/span><br/span><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Step #3:</span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Buy all the materials. </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Cecilia will handle this task. We hope to do this in July-August.<br/span><br/span><br/><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Step #4:</span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Make a communication campaign to invite UM students to try it. </span><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;">Cecilia will handle this task. We hope to do this in August-September.</span></span><br/>
== Related Links==
Spring 2017 UIF:
Student 4 (hyperlinked)
 [[Category:Student Priorities|Student_Priorities]]
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