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Resource:How to design an eight part series of innovation and entrepreneurship workshops

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In order to get a good turnout and have substantial impact on the campus community, is it important to properly promote the series of workshops.

<li>It is key to go out and greet passersby, advertising the events not just for the sake of it but by stressing that everyonecould benefit from them and there is always something new to learn</li><li>Plan early and make participation easy, so that anyone can just show up, regardless of their level of involvement in innovation/business, as this is about entrepreneurship</li><li>To encourage continuous attendance, consider establishing a certification program, so that participants get a certificate of some value if they attend all of the workshops</li><li>Encourage participation through making the workshops engaging by incorporating lessons, providing snacks, and hosting interesting speakers for facilitation</li><li>Everyone is important in promotion; the support of the students, team, and speakers is necessary--if you don’t have enough of these people, lower the frequency of the workshops per week to make it more manageable</li><li>Have a marketing/business person to send out email reminders or Facebook invitations and posts (a channel to the outside)</li><li>Book the space in advance and get people committed</li>

<li>Record the workshops through audio recordings, video recording, Facebook Live, and/or just saving the PowerPoint presentations for later reference; participants highly appreciate material to go back to</li>

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Reyduran33

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