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<span style="color: rgb(0, 0, 0); font-family: tahoma, geneva, sans-serif; font-size: medium">Do you want to engage fellow students in your event or organization? Then follow the advice and guidelines below. This guide will take you through the how too's and midsets needed to convince and engage students through marketing and initial exposure both creatively and strategically. </span>
== <span style="font-size:x-large"><span style="font-family:tahoma,geneva,sans-serif">Make Viral Content or Advertising</span></span><br/> ==
<font size="3">An impactful guerrilla-style campaign will include several (but not not necessarily all) of the following:</font> *<span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7dad-6e2b-3b83-b6e79340703c"><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">Social Currency-- Allowing people to look good, especially in front of others</span></span></span></span>*<span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7dad-6e2b-3b83-b6e79340703c"><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">Triggers (outside -- Other things will cause people to think of this)trigger thoughts about what you did</span></span></span></span>*<span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7dad-6e2b-3b83-b6e79340703c"><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">Engages Emotion-- good OR bad emotion. Both a heartwarming tale and something with shock value both get noticed</span></span></span></span>*<span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span id="docs-internal-guid-006c21ce-7dad-6e2b-3b83-b6e79340703c"><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">Has Practical Value-- If you can give people a tool, tactic, or otherwise help them, they are more likely to listen to you in the future</span></span></span></span>*<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif"><span><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap"></span></span></span>Is public -- In addition to just having the most views possible, people tend to imitate--so being public allows the opportunity to set an example for people to follow when engaging with your campaign.</span> *<span style="font-size:medium"><span style="font-family:tahoma,geneva,sans-serif"><span><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap">Tells a story-- people love stories, both hearing them and telling them</span></span></span></span>
== <span style="font-size:x-large"><span style="background-color: transparent; color: rgb(0, 0, 0); white-space: pre-wrap; font-family: tahoma, geneva, sans-serif">Recruiting People</span></span> ==