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Resource:How to use Guerilla Marketing and other creative strategies to reach students

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Hey Candidates! Welcome. Thank you for collaborating with your fellow interviewees to create a resource that helps student changemakers for years to come. We created a very simple template for you with section headings that your should swap out for your own, picking from [https<span style="font-size://docs.google.com/document/d/1B6mlePQGB7ElzwcdtQD09p3Z6IFCi_jy2vQAJmmxt_I/edit the template we provided you here]. Use the text editor or OR click on '''Show wiki text editor''' (highly recommended) to use the very simple text interface. To add photos, you must create an account by clicking 'Log in / create account' under 'Personal Tools' menu to the right. Wait 12x-~~24 hours for access. Don't forget to write down your username and password. If you have any questions, [https:/~~large">Introduction</www.youtube.com/playlist?list=PLGmMfSglkVGHZtQobS8oEPsfkpGZY-Njh visit this page] or contact [mailto:team@universityinnovation.org team@universityinnovation.org]. Delete this paragraph after building out your page.span>

== Introduction ==

~~Introduction~~Do you want to engage fellow students in your event or organization? Then follow the advice and guidelines below. This guide will take you through the how too's and midsets needed to convince and engage students through marketing and initial exposure both creatively and strategically.

== ~~we need to write an intro~~Make Viral Content or Advertising==

*Social Currency*Triggers (outside things will cause people to think of this)*Engages Emotion*~~Introduction~~Has Practical Value *Tells a story

== Do you want to engage fellow students in your event or organization? Then follow the advice and guidelines below. This guide will take you through the how too's and midsets needed to convince and engage students through marketing and initial exposure both creatively and strategically. Recruiting People==

~~== Make Viral Content or Advertising ==~~ *Social Currency*Triggers (outside things will cause people to think of this)*Engages Emotion*Has Practical Value*Tells a story ~~== Recruiting People ==~~ You have to understand why people may want to join. Empathy. Features and Benefits/Results. You want to focus more on Benefits. Have a good product and provide a lot of value.

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== Getting The Word Out ==

*Always build an e-mail list*Flyers, Google Forms, Social media, face to face word*Leveraging audience. Use as many contact points as you can.*Have your own members reach out to a certain number of people*Build your own data base*Add a personal touch. Physically call them! (Fits along the line of pattern interruption)*Make an irresistible yet broad offer Ex: Do you want to find internship, get a job, or start a business?

== Logistics ==

#Try to choose the right time depending on your university#Food!!! <3 <3 <3#Break the norm, bring an incentive that people want, but won’t be expecting. Puppies for instance.#Engage people with you! Let them talk!#Make surveys, (ask people about what they like, what they would like to see?)#Test and see if it works! If doesn’t work then try something else. (Keep trying)

== Mission Statement ==

*Start with why, everything else is secondary*Self development through entrepreneurship principles*Unite yourself with a common purpose*Activities based on your mission statement

== Engaging Different Departments ==

#Invite presidents/leaders of the clubs/department#Build strategic partnerships#Show don’t just talk! Bring difference and new value!#Help them and they will help you

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