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*<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7dad-6e2b-3b83-b6e79340703c"><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- Social Currency</span></span></span></span> *<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7dad-6e2b-3b83-b6e79340703c"><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- Triggers (outside things will cause people to think of this)</span></span></span></span> *<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7dad-6e2b-3b83-b6e79340703c"><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- Engages Emotion</span></span></span></span> *<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span id="docs-internal-guid-006c21ce-7dad-6e2b-3b83-b6e79340703c"><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- Has Practical Value</span></span></span></span> *<span style="font-size:medium;"><span style="font-family:tahoma,geneva,sans-serif;"><span><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">- Tells a story</span></span></span></span>