<span style="font-size: medium;"><span style="font-family: tahoma, geneva, sans-serif;"><span id="docs-internal-guid-006c21ce-7daf-df62-730d-72a5ba4276df"><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">You have to understand why people may want to join. Empathy. Features and Benefits/Results. You want to focus more on Benefits. Have a good product and provide a lot of value.</span></span></span></span>
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<span style="font-size:x-large;"><span style="font-family:tahoma,geneva,sans-serif;"><span style="color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Getting the word out there (for clubs, and in general):</span></span></span>
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