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To Brett, entrepreneurship means creating value while solving a problem for others. As a freshman, he led a start-up team at IDEA Labs (now Sling Health), a med tech startup incubator national network originated at Washington University School of Medicine. The project aimed to address the need of a type of user-friendly medical compression stockings for elderly patients. On his campus, he co-founded a popular science journal, WUPopSci, with the aim to facilitate technology transfer by connecting scientific innovations with local businesses. The same idea later inspired a campus-wide competition on commercializing university/industry patents, organized by the Skanalaris Center for Entrepreneurship and Innovation of Wash U.