'''a) Based on Skills/Weaknesses'''
''' '''Within a business, it is important to have individuals with varying and diverse skill sets. What is one person’s weakness is most likely another’s [[File:Business Incubator - Spira Drink.jpg|thumb]]strength. Elliot himself stated that he is more of the creative mind but lacks in organizational and communicative skills. He has planned for a diverse team, and found a cofounder at Spira, to fill in these gaps. The company benefits from everyone’s talents. Additionally, if the individual has well-developed technical skills, and is an expert in some field, it is much easier to teach them how to sell then to teach someone who knows how to sell the desired technical skills.
'''b) Based on Your Needs as a Company'''