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''' '''Within a business, it is important to have individuals with varying and diverse skill sets. What is one person’s weakness is most likely another’s strength.  Elliot himself stated that he is more of the creative mind but lacks in organizational and communicative skills. He has planned for a diverse team, and found a cofounder at Spira, to fill in these gaps.  The company benefits from everyone’s talents.  Additionally, if the individual has well-developed technical skills, and is an expert in some field, it is much easier to teach them how to sell then to teach someone who knows how to sell the desired technical skills.
'''b) Based on Your Needs as a Company''' 
If your company already has a creative leader (like Elliot) but not people who can implement those creative ideas into physical designs, or someone who can organize, you need to find those people as well. This goes hand-in-hand with strengths and weaknesses, but you do need to find others that can not only complete your personality in the workfield, but also get the tasks done based on their skill set. 
Do a small task with them whether it be a little engineering project, a small part of something to do with the startup, or just going and playing video games together to see how they work with you, and to predict what future interactions will be like. The most common reason why startups fail is because of issues with the people working for them.  Therefore choose your teammates wisely and make sure they have similar goals in mind.
--This can become tricky when money and financial aspects come into play. It is essential to have team members sign an agreement, and all be on the same    page, before the business or product takes off.
== '''Risk and Reward '''<span style="font-size:smaller;">(cost, equity, money, time vs payoff, networks, funding, prototyping material, experience)</span> ==

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