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<span id="docs-internal-guid-9d2040d4-7129-9776-e7c8-1149084e6a92"><span style="font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; vertical-align: baseline; white-space: pre-wrap;">Initially, it may be advantageous to leave the target audience an open concept to whomever seems interested in the content discussed. Then, look at the viewing data. Perhaps it would be a waste of resources to include viewers under the age of eighteen. 18-24 years tends to be the age group most likely to tune into videos of this kind. This age group, predominantly undergraduate students, is also likely searching for internship opportunities and trying to develop a better understanding of the campus for professional development and orienting purposes.</span></span>
<span style="background-color: transparent; font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap;">The audience is less of a </span><span style="background-color: transparent; font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">who </span><span style="background-color: transparent; font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap;">than it is a </span><span style="background-color: transparent; font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">when</span><span style="background-color: transparent; font-size: 14.6667px; font-family: Arial; color: rgb(0, 0, 0); vertical-align: baseline; white-space: pre-wrap;">. Keep in mind that if the target audience is university students, timing is key. It is not simply about the quality of the event, but the calendar period in which the live streaming takes places. Students often have exams or other pressing responsibilities and may wish to come back to the video at a time that is convenient for them given they are interested. That being said, it is possible that at any given time you may have, for example, five individuals viewing the live stream and then, after the video, you may find that you’ve had over five hundred views in aggregate. Therefore, it is important not to expect too many viewers toward the beginning of the video, but that does not mean that you won’t get a significant number of views. If possible, try to get shared on an already very popular platform in order to increase the number of viewers.</span>
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